The PPC and SEO of the Big G

[jordanjohnson11]

The technicalities of the things that I have been doing with the PPC of my online site has been making my head spin really to no avail and this has been making things really hard for me at the current times. The use of the PPC in the SEO or search engine optimization of my web based site is really there but I cannot figure out how to maximize the effects that I am getting from the whole thing. I am pretty sure that there are experts in here who could really guide me on this whole matter these days.

[jonathan cole]

First of all you track your visitors and check why they are not converting from which page they go away from your website and then make that page better form user point of view. So they can stay and surf your website.

[Amy.Sarin]

A PPC campaign may fail if you are targeting the wrong keywords or you lack a compelling message.
For a better PPC campaign, you need to define your goals and objectives clearly.
I would advice you to try A/B split testing.

Adwords will help you organize your PPC campaigns and make successful ads.
http://support.google.com/adwords/bin/topic.py?hl=en&topic=1713937&from=21899&rd=1

http://support.google.com/adwords/bin/answer.py?hl=en&answer=1704410&from=6084&rd=1