maddy58
02-09-2012, 11:19 PM
The clean process of onsite and offsite SEO activities on your website to help improve your keywords ranking in SERPs is known as white hat technique. That is exactly what JCPenney did. Okay fine, NOT REALLY, hence they were penalized. As a result, large brands are now hesitant in using the perfectly acceptable link building techniques that currently exist. Fear not my friends, I will be covering the offsite SEO factors in this post, which should give you an idea on what to use and what not to use.
For years there has been a discussion amongst many SEOs about what the term ‘link buying’ means. Does utilizing paid directories mean you are ‘link buying’? Well, to me, of course it bloody does. You are paying the directory owner to have your listing/link appear. But Google doesn’t think so, so what on earth is ‘link buying’? Well I will let you ponder on what that is. In this post I will cover some white hat techniques that will essentially help the keywords you are targeting move towards the right direction.
Guest blogging
The process of writing a blog post for someone else’s blog is called guest blogging.This process does require some kind of process:
Look for quality blogs
Create a footprint as you will be using them on a regular basis
Create a relationship with blog owners
Provide them with content that will benefit them as well
Write in a manner that will garner good quality responses from readers; this could mean more guest post opportunities for you
You might even start getting paid for your posts if the bloggers benefit from your posts
Link Bait Ideas
Link bait is typically found in a format of completely unique content, which has relevant information for your readers. Something as creative as it is unique, such as an incredibly FUNNY video, will also get you juicy links.
Press Releases
When doing a press release it is very important that you optimize your releases. These releases could reach one of the most powerful PR sites and, if you have your content well optimized, you will receive some serious juice coming into your site.
How to do so?
Target editors
Target your audience
Optimize keyword rich content
Anchor texts linking back to your site (some press releases do allow it – do your research!)
Apply Heading tags
Apply keywords strategically in the copy
For years there has been a discussion amongst many SEOs about what the term ‘link buying’ means. Does utilizing paid directories mean you are ‘link buying’? Well, to me, of course it bloody does. You are paying the directory owner to have your listing/link appear. But Google doesn’t think so, so what on earth is ‘link buying’? Well I will let you ponder on what that is. In this post I will cover some white hat techniques that will essentially help the keywords you are targeting move towards the right direction.
Guest blogging
The process of writing a blog post for someone else’s blog is called guest blogging.This process does require some kind of process:
Look for quality blogs
Create a footprint as you will be using them on a regular basis
Create a relationship with blog owners
Provide them with content that will benefit them as well
Write in a manner that will garner good quality responses from readers; this could mean more guest post opportunities for you
You might even start getting paid for your posts if the bloggers benefit from your posts
Link Bait Ideas
Link bait is typically found in a format of completely unique content, which has relevant information for your readers. Something as creative as it is unique, such as an incredibly FUNNY video, will also get you juicy links.
Press Releases
When doing a press release it is very important that you optimize your releases. These releases could reach one of the most powerful PR sites and, if you have your content well optimized, you will receive some serious juice coming into your site.
How to do so?
Target editors
Target your audience
Optimize keyword rich content
Anchor texts linking back to your site (some press releases do allow it – do your research!)
Apply Heading tags
Apply keywords strategically in the copy