royal
04-27-2012, 06:40 AM
Hi Everybody,
Here are some red flags to look for when evaluating product descriptions for an ecommerce site :
1. Descriptions from the manufacturer :
You値l find these copied at all your competitor websites. Google dismisses duplicated content from natural search listings, so you値l be completely reliant on shopping results as your non-paid channel.
2. Marketing lingo :
Often a symptom of manufacturer-supplied content. Filled with brand attributes but no descriptive keywords.
3. Lists of specs :
A common pitfall for B2B, or any technology product.
Here are some red flags to look for when evaluating product descriptions for an ecommerce site :
1. Descriptions from the manufacturer :
You値l find these copied at all your competitor websites. Google dismisses duplicated content from natural search listings, so you値l be completely reliant on shopping results as your non-paid channel.
2. Marketing lingo :
Often a symptom of manufacturer-supplied content. Filled with brand attributes but no descriptive keywords.
3. Lists of specs :
A common pitfall for B2B, or any technology product.