View Full Version : SEO Terms and Definitions

01-30-2009, 07:10 AM
As in most professions, Search Engine optimizers and marketers have a language all their own. It’s easy to get confused by similar terms and new words are being invented all the time.
Here are some very simple SEO definitions to help you begin navigating through the world of SEO:

The secret formula that a Search Engine uses to determine which web pages it will rank for any particular search and in what order those pages will appear in the SERPs.

What spiders do - they crawl the web by harvesting links leading from one web page to another in order to discover as many pages as they can.

An image or text that, when clicked on, takes you to another page on the web.

Page Rank
Google’s measure of the relative value of a web page as compared to all of the other pages on the internet. Page Rank goes from 0 to 10, with 10 being the highest.

PPC’s – Pay Per Click Ads
A very popular form of online advertising in which the advertiser pays for each visitor who clicks on their ad and goes to his/her website.

SEO – Search Engine Optimization
The art and science of improving a web site’s rankings in the Search Engine Results Pages (SERPs)

SERPs - Search Engine Results Pages
The pages of results that appear after a search is made.

01-30-2009, 08:07 AM
They are short and nice definitions here.

01-31-2009, 06:31 AM
Here are some additional terms of SEO:-

301 Redirect - Method of redirecting an old webpage to a new location. More simply, to display another web page for the web address that you are trying to visit. 301 implies that the move is permanent (as opposed to temporary, etc.)

Affiliate Marketing - A marketing program in which an advertiser pays an affiliate for driving event-driven traffic to their site. An event is primarily completing an order on the advertisers site but could simply be some sort of lead generation. Affiliate gets paid a commission based on order or lead. See affiliate marketing programs.

AJAX - Asynchronous JavaScript and XML. A way to design web pages that are more end-user friendly and respond more quickly when the user requests data. A good example of AJAX in practice is Google Maps.

Alt Tag - An HTML attribute typically used within the IMG tag to provide alternate text when images cannot be displayed.

Anchor Tag - An HTML tag that allows you to create a link to another document or web page or to a bookmark within the current web page.

B2B - Business To Business. Marketing strategy which involves the transaction of goods or services between businesses. (Wikipedia)

B2C - Business To Consumer. Transaction of goods or services directly to the end consumer.

Backlink - Links originating from one website and pointing to another website or web page. See link building.

Black Hat SEO - The use of unaccepted or frowned upon SEO practices in order to get higher rankings and more traffic. Use at the risk of being dropped from the engines or at least being removed from high rankings. More on black hat seo.

Blog - "Web Log". An online journal of sorts.

Bot - Programs written to scour the web automatically for various reasons (to index web pages, for spamming purposes, etc.) aka web robots, web crawlers, internet bots, spiders.

Cloaking - Showing a different web page to a search engine spider than what is normally seen. Method typically used by spammers.

Conversion - Web traffic that fulfills a pre-established goal, such as purchasing of a specific product or filling out a registration form, etc.

CPA - Cost Per Acquisition. Fee paid to an affiliate marketer for driving a particular action or event on your site (either a sale or lead generation, etc.).

CPC - Cost Per Click. Typical rate of measuring the expense involved with acquiring web traffic.

CSS - Cascading Style Sheets. A language used to describe how a given page or web site will look. Used to control font styles, graphical layouts, color, etc.

CTR - Click Through Rate. Standard method of measuring the success of an online advertising campaign. Calculated by dividing the number of users who clicked on an ad by the number of times the ad was shown (also known as an impression). (Wikipedia)

Dynamic Website - A website whose content is not fixed. What is shown on a page is based on user-selected activities and/or programmatically driven.

Google PageRank - Google PageRank™ is a numeric value that represents how important a page is on the web.

Keywords - Words that are used by search engines to determine the topic of a given web page.

Keyword Density - How often a keyword or keyword phrase is used on a given web page.

Landing Page - A content-rich web page geared around a particular topic, product or conversion goal. Typically a main navigation item of a website.

Latent Semantic Indexing - Or LSI for short, is an algorithm used by Google (and possibly other search engines) to determine how words are related to each other in the context of a web page. An article about "cookies" might contain words such as chocolate, sugar, flour or dough for example.

Meta Data / Meta Tags - Web page specific, descriptive information that helps a search engine identify the purpose and topic of a given web page. Common meta data include a web page's description and keyword listing.

Organic Search - Search results in a search engine that are not paid advertisements. The results that come up naturally based on their indexing within a search engine. Organic search results are good. We all want to come up on top for organic searches using keywords we are optimized for. For example, searching for "george ajazi" will return this website in organic search results.

Paid Link Building - Websites who are willing to link back to your site for a fee in order to boost your rankings/weight in the search engines. See link building.

PBJ - Peanut Butter and Jelly sandwich.

PPC - Pay Per Click. Advertising method where an advertiser pays for their ads (which are displayed on a given website) if and only if someone actually clicks on the ad.

Reciprocal Link - The practice of placing a link from website A to website B strictly because website B is linking to website A. I scratch your back, you scratch my back.

Sausage Link - A tasty snack to munch on while building reciprocal links.

Search Engine - Web site whose function is to help users find web pages on any given searched topic.

SEM - Search Engine Marketing. The act of marketing a website via search engines, whether this be improving rank in organic listings, purchasing paid listings or a combination of these and other search engine-related activities.

SEO - Search Engine Optimization. The act of altering a web site so that it does well in organic listings of search engines. A service I give away for free.

SERP - Search Engine Results Page. The listing of web pages that a search engine shows a user once they've entered a search value.

Spider - Programs written to scour the web automatically for various reasons (to index web pages, for spamming purposes, etc.) aka web robots, web crawlers, bots, internet bots.

Splash Page - Typically an introductory web page (first page seen by a web surfer) that is graphics-heavy. Meant for attention-grabbing purposes only. Not rich in content (if any). Eye candy.

Static Website - A website or web page whose content is fixed (does not change or has to be manually changed).

Supplemental Results - Google's secondary index of web pages it doesn't consider worthy of being in the main index. This concept has been done away with by Google publicly, but I do feel it actually still exists in a not-as-readily-identifiable way.

Title Tag - A meta data element that determines the actual "title" of a given webpage. The title is what shows up in the top bar of your browser. It is also the hyperlink that shows in search engine results listings.

TLD - Top Level Domain. The three main domain extensions: .com, .net, .org

URL - Uniform Resource Locator. Or, more commonly, a web address.

W3C - World Wide Web Consortium.

White Hat SEO - The use of accepted SEO practices in order to get higher rankings, more traffic, etc.

02-03-2009, 05:57 AM
Simple SEO Definition

Short for search engine optimization, the process of increasing the amount of visitors to a Web site by ranking high in the search results of a search engine. The higher a Web site ranks in the results of a search, the greater the chance that that site will be visited by a user. It is common practice for Internet users to not click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic toward the site.


02-04-2009, 07:00 AM

Here are quite informative posts in this thread. And, also useful for beginners.

Thanks... :)

02-09-2009, 03:31 AM
Nice post on above and describe all definition of SEO parts

02-12-2009, 08:00 AM
thanks for giving seo definitions its very easy to know about seo

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07-13-2009, 05:30 AM
thanks for these definition.

07-17-2009, 02:33 PM
Good points and informative articles. I especially liked and laughed when I found the idea of "Sausage Link".

07-31-2009, 02:58 AM
i didn't get the purpose of sausage link?not funny either

08-01-2009, 03:13 AM
page bookmarked!

thanks for sharing this. I love all of it. :)

Paul Adison
08-21-2009, 03:11 PM

Thanks to all for sharing these info with all of us after reading this I really got many useful info many of things I know but many of things new for me so thanks to all sharing these tips.
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08-24-2009, 04:12 AM

Thanks to all for sharing these info with all of us after reading this I really got many useful info many of things I know but many of things new for me so thanks to all sharing these tips.

As a beginner it is important to know those simple seo terms ...and kindly put your signature on the signature area not on the 'reply to thread' itself:)

08-29-2009, 01:10 AM
Quite useful definitions.Thanks for the great information.

10-23-2009, 09:22 AM
good posts are here for beginners. Very helpful to know the seo language.Its important to know the basic terms of seo to become an seo professional.

11-02-2009, 07:58 PM
the discussion was real good, thanks guys..!

11-09-2009, 06:41 AM
Nice definitions... Its good for beginners to know about these.

11-12-2009, 04:16 AM
Nice post, thank you for sharing it with us.

hunter jordan
12-07-2009, 08:06 AM
Thanks to kitty and Robdale for the explanations of SEO related terms, they are well explained in brief.

12-08-2009, 12:25 AM

Link Building - its the process of creating quality of inbound links by means to ones own website.

Black Hat SEO - unethical ways just to get back links.

White Hat SEO - uses ethical ways of getting back links

12-11-2009, 02:32 AM
thanks for sharing those SEO Terms and Definitions I'm sure this would be help to those new in SEO.

12-11-2009, 03:11 AM
Guys I recommend that you read the Google WEbmaster guidelines thoroughly and you will really find the real secret of search engine optimization.

12-11-2009, 05:47 AM
Guys I recommend that you read the Google WEbmaster guidelines thoroughly and you will really find the real secret of search engine optimization.

yeah i agree with you bleuken...

12-11-2009, 08:19 AM
I want to define the term SEO in a more familiar way by taking a very simple example. Suppose, having developed a new website for your company or business, you must be in the illusion that a website by itself will give you enhanced market visibility and lead to business growth, when actually you are operating in the same marketing environment as you previously were.

The reason behind this phenomenon is: when a surfer Googles for a specific service, he/she will enter the most relevant keyword related to that product/service and scan through for their desired content, generally just in the top 10-15 results. If your website hasn't made it to this list, and that too, for the most relevant tags, its likely that your website will be ignored. It doesn't matter how unique you have made it.

06-22-2010, 11:34 PM
Thanks for sharing useful info..informative post

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07-17-2010, 08:31 AM

Nice post. Thanks for sharing this nice information. Please keep sahring more and more information....


07-19-2010, 01:36 AM
Really good post. It is useful for beginners

07-22-2010, 02:09 AM
Search engine optimization (SEO) is the course of civilizing the visibility of a web site or a web page in search engines by means of the “natural” or un-paid explores results. Additional forms of search engine marketing (SEM) target paid listings. In universal, the former, and more regularly a site appears in the search results list, the extra visitors it will obtain from the search engine.

07-24-2010, 02:07 AM
This is nice information about the SEO terms and condition as every web master must known about it and use them for doing the proper SEO fo the web site.

Adem Stival
08-07-2010, 06:22 AM
Crawling is when the search engine "spiders" (aka robots) "crawl" through your website to get an index of what is contained in it. They read what is in the META tags and what is in the body so when people search for specific terms, your website will show up in the search results.

08-09-2010, 12:57 PM
The Search Engine Optimization (SEO) is often measured the more technical part of Web marketing. This is factual because SEO does assist in the endorsement of sites and at the same occasion it requires some technological knowledge – at least familiarity with basic HTML. SEO is occasionally also called SEO copyrighting because most of the techniques that are used to encourage sites in search engines deal by means of text.

08-10-2010, 06:36 AM
Search Engine Optimization (SEO) is a process of improving the volume and quality of traffic of a website on search engines via organic or natural search results. The term Search Engine Optimization also known as SEO refers to optimizing the web pages as per the algorithms of the search engine used to rank web pages. The Elements of SEO are definitely backlinks, after that... its kind of a three way tie: title, meta tags, and content.

08-10-2010, 08:52 AM
As in most professions, Search Engine optimizers and marketers have a language all their own. It’s easy to get confused by similar terms and new words are being invented all the time.
Here are some very simple SEO definitions to help you begin navigating through the world of SEO.


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02-08-2011, 12:52 AM
Nice post!!This additional information could be a big help for all those newbie in SEO field.

02-25-2011, 03:00 PM
Thanks to all for distribution these content with all of us after measurement this I real got umpteen utile substance many of things I cognise but umpteen of things new for me so thanks to all intercourse these tips.

11-10-2011, 08:24 AM
Thanks Robdale for giving knowledge about Some useful terms that are generally used in SEO. It wiil help me for better understanding about SEO.

03-06-2012, 12:22 AM
Any website owner is totally aware that SEO keywords are vital for your success. Your keywords and keyword phrases are crucial important because this is how your reach your target audience.

03-22-2012, 01:20 AM
This SEO has been in demand because of a number of reasons. They have great features and stunning benefits and they are very efficient and modern too.

06-20-2012, 12:58 AM
It ought to be noted that Alexa is able to only collect traffic data from users who have set up the Alexa Toolbar software; because not everybody has or wants this software program, it necessarily follows that Alexa cannot give a complete picture of a site's traffic.

06-20-2012, 08:58 AM
seo means search engine optimization. It is the process to make your website user friendly with search engines such as google,bing and yahoo.

06-21-2012, 02:53 AM
Good points, thanks for the share.

06-21-2012, 02:59 AM
We need to define here Optimization also which is special to know if you are in SEO , can any one define just optimizations

06-21-2012, 08:37 AM
Hey!! really thanks for the post its very useful for the beginner .Thanks a lot .....;)

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06-21-2012, 01:10 PM
Basically seo purpose is to boost up the ranking of the website.

06-22-2012, 12:37 AM
Sure, these are valuable SEO info, but nowadays a great changes has been happened and we should follow them to get great success in IT and Web business. Best Wishes!

06-22-2012, 12:40 AM
Thanks for the interesting thread. I am learning more and more here.

10-19-2012, 04:50 AM
SEO is search engine optimization, which is used to generate more traffic and this will give more response that is positive on traffic generation and website visibility.

03-18-2013, 08:39 AM
Such a creative featured source about SEO. As I have found so many SEO term definitions from this source. It's authentically looking powerful for the beginners. Thanks for sharing.