Is it necessary to use Brand name in Meta Title?

Hi everyone !! Is it necessary to use Brand name in Meta Title?

Yes, If you use brand name in meta title then it beneficial for for branding, ranking and domain authority.

I suggest using the brand name at the conclusion of a name tag instead, and there are times when this can be an improved strategy. The differentiating factor is the strength and understanding of the brand in the target market. If a brand is well-known enough to make a big difference in click-through rates in search results, the brand name should be first. If the brand is much less known or relevant than the key word, the keyword should be first.

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Originally Posted by discountelemart

Hi everyone !! Is it necessary to use Brand name in Meta Title?

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It is not necessary, for home page you can add brand name in meta title, but i prefer, use something descriptive that can easily attract users.

I recommend using the brand name at the end of a title tag instead, and there are times when this can be a better approach.

It depends on your using website purpose

No, its not a necessary step but you can use it for business branding.