Which are the important factors that affect ranking?

Hello friends,

Which are the important factors that affect ranking?

Content writing

-Publish Relevant Content.
-Quality content is the number one driver of your search engine rankings and there is no substitute for great content. ...
-Update Your Content Regularly. ...
Metadata. ...
-Have a link-worthy site. ...
-Use alt tags.

1. No proper Onpage SEO
2. Irrelevant backlinks

Here are some important factors that affect ranking :

1.Keyword in the title tag. The title meta tag is one of the strongest relevancy signals for a search engine.
2.It is nonetheless still a relevancy signal. It is also crucial for gaining user clicks from search results pages. Including the keyword in it makes it more relevant to a search engine and a searcher.
3.Keyword in H1 tag. H1 tag is yet another relevance factor, serving as a description of the pages content. In spite of an ongoing discussion about its importance, it is still a good practice to include your keyword in a unique H1 tag on a page.
4.Using the keyword in the copy still sends a relevancy signal of what the content is about. How you place it, however, has changed drastically.
5.Duplicate content. Not all factors can influence your rankings in a positive way. Having similar content across various pages of your site can actually hurt your rankings. Avoid duplicating content and write original copy for each page.

Important factors which affects ranking are On-Page and Off-Page SEO techniques such as optimized content, backlinks in high DA sites, social media marketing, responsive site etc.