Google Snippet Length Update

I came across an article on Search Engine Journal dated 1st Dec 2017 which states that Google has just updated the description length from 160 to 230. This means we have more length available to target our keywords.

Google read only 160 characters of Meta Description tags for any website.

Google has confirmed with Search Engine Land that it has made a change to the way it displays snippets in search results.

Google use 160-200 characters for search engine snippets.

Google's search result snippets are now longer than what once was the maximum length of 160 characters.

Google's search result snippets are now longer than what once was the maximum length of 320 characters.

Title Tag length is below 72 character and Description length is below 164 characters.


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At the end of November 2017, SEOs noticed an increase in meta description length displayed in Google search snippets well above the previous 155 character limit. Here’s an example of what it looked like:MAY 2018 UPDATE
BUT in May 2018 SEOs started noticing a reduction in the length of search snippets back towards the previous 155 characters. On 14th May Danny Sullivan from Google confirmed that search snippets are now shorter than they have been over the past 6 months, but longer than they were prior to the change at the end of 2017. He was unwilling to commit to a specific target length for meta descriptions explaining that snippet length is dynamic. However, he did direct people to this article providing guidance on how to write an effective meta description.

Quote:

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Originally Posted by salman gee

At the end of November 2017, SEOs noticed an increase in meta description length displayed in Google search snippets well above the previous 155 character limit. Here’s an example of what it looked like:MAY 2018 UPDATE
BUT in May 2018 SEOs started noticing a reduction in the length of search snippets back towards the previous 155 characters. On 14th May Danny Sullivan from Google confirmed that search snippets are now shorter than they have been over the past 6 months, but longer than they were prior to the change at the end of 2017. He was unwilling to commit to a specific target length for meta descriptions explaining that snippet length is dynamic. However, he did direct people to this article providing guidance on how to write an effective meta description.

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And its July Running :D

Google's search result snippets are now longer than what once was the maximum length of 160 characters. This change has been officially confirmed by Google, and is also supported by evidence from tracking tools like RankRanger.