What are the limitations of Online Marketing?
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What are the limitations of Online Marketing?
1. 50% of the world does not have access to the internet and there are many such areas where people are not even literate enough to access the internet.
2. Cyber Crimes are increasing day by day as well as the scams
3. It is costly and risky affair as well
4. People always prefer to buy the things through off line mode because while touching and seeing the product they properly analysis it.
- Slow internet connections can cause difficulties. If the companies build too complex or too large websites, it will take too long for users to check them or download them and they will get bored eventually..
- The e-commerce doesn’t allow the user “to touch” the merchandise before purchasing it. Because of this, some salesmen are starting to guarantee the possibility of returning the product. In Germany, where a law that regulates e-commerce and guarantees the customers the total refund of the money exists since 2000, the electronic commerce is very popular.
- Other factor is the payment: many users still don’t trust in the electronic methods of paying and give up buying online because of this.
- One of the major disadvantages may be the lack of trust of the users because of the constant virtual promotions that appear to be frauds. This is an aspect that deteriorates the image and reputation of quality and honest companies.
- Other disadvantage is the cash on delivery system, since it doesn’t guarantee the 100% purchase of the product. This is also the case of thousands of users that dedicate themselves to daily mock big companies by ordering on the internet using false identities.
1. Online Marketing is not free as the cost of hardware, software, wed site design, online distribution costs, maintenance, hosting on website and yes time, all should be factored into the cost of providing your product and service
2. Still, the internet is considered as a source of information gathering for the majority of your customers. Many people are there who still prefer the live interaction when they buy. This may deter customers from buying if you have a small business with one location.
3. Over 50% of households shop online and this number is continued to grow, you are reaching less than two out of three households
4. So many scams on the internet.
5. Timing of updates is critical so it’s easy to have outdated information on your site
6. Is your website safe? Because of the fear of website’s security, many of the visitors will not want to use their credit card to make a purchase if they don’t know that your site is secure.
7. No replacement is there for good old fashioned customer service. The majority of online marketers lack inquiry response programs and customer service. Therefore, your many online visitors will already have painted your website as poor service before contacted you.
8. A lot of competition for your product already out there. When your visitor finds you then it means they have been checked many links already. Until and unless they can find what they are looking for quickly, they are gone.
Limitation of Online Marketing are
Face to Face Contact is limited,
Marketing Complexity,
Customer Ignore Ads,
Viewing Problems,
Expensive Ads prices,
Customers get distracted,
Too many options.
1. A lot of Competition for your Product already out there
2. So many Scams on the Internet
3. Slow Internet Connections can cause Difficulties
4. The e-commerce doesn’t allow the user "to touch" the merchandise before purchasing it
5. Lack of trust of the users because of the constant virtual promotions that appear to be frauds
It is the most traceable and efficient method of promoting a product but comes with some constraints because when you are in online platform, you get connected to all the negative reviews also.
1. Online Marketing is not free as the cost of hardware, software, wed site design, online distribution costs, maintenance, hosting of website and yes time, all should be factored into the cost of providing your product and service
2. Still, the internet is considered as a source of information gathering for the majority of your customers. Many people are there who still prefer the live interaction when they buy. This may deter customers from buying if you have a small business with one location
Limitations of Online Marketing
1. Online Marketing is not free as the cost of hardware, software, wed site design, online distribution costs, maintenance, hosting on website and yes time, all should be factored into the cost of providing your product and service
2. Still, the internet is considered as a source of information gathering for the majority of your customers. Many people are there who still prefer the live interaction when they buy. This may deter customers from buying if you have a small business with one location.
3. Over 50% of households shop online and this number is continued to grow, you are reaching less than two out of three households
4. So many scams on the internet.
5. Timing of updates is critical so it’s easy to have outdated information on your site
6. Is your website safe? Because of the fear of website’s security, many of the visitors will not want to use their credit card to make a purchase if they don’t know that your site is secure.
7. No replacement is there for good old fashioned customer service. The majority of online marketers lack inquiry response programs and customer service. Therefore, your many online visitors will already have painted your website as poor service before contacted you.
8. A lot of competition for your product already out there. When your visitor finds you then it means they have been checked many links already. Until and unless they can find what they are looking for quickly, they are gone.