What is Google Tag manager and its benefits?
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What is Google Tag manager and its benefits?
A Tag Management System (TMS) replaces hard-coded tags that are used for marketing, analytics, and testing on a website, with dynamic tags that are easier to implement and update. ... The benefits of tag management (and specifically Google Tag Manager) are enormous to any business, large or small.
Google Tag Manager is a free tool that makes it easy for marketers to add and update website tags -- including conversion tracking, site analytics, remarketing, and more—with just a few clicks, and without needing to edit your website code.
Tag manager is a bunch of javascript code. it can be used for third party services like fb, adwords etc...
Benefits of Google Tag Manager:
1. Ease of use
2. Easy updates and a future-proofed website
3. Debug features
4. Version control
5. Users and permissions management
6. Built-in tags
7. Functions with Google Analytics
8. Event tracking
A Tag Management System (TMS) replaces hard-coded tags that are used for marketing, analytics, and testing on a website, with dynamic tags that are easier to implement and update. ... The benefits of tag management (and specifically Google Tag Manager) are enormous to any business, large or small.