Why keyword rankings are dropping?

Hello friends,





I would like to know that Why keyword rankings are dropping?

1. Manual or Algorithmic Penalty Rank Drop.
2. You Got OutRanked by a Competitor.
3. Your Site was Demoted due to On-page Issues.
4. Your Site Dropped Because it is Losing Links.
5. Google Just Updated Their Algorithm.
6. Google Flux.

Here are the reasons why the keyword rankings are dropping -

1. Check the flow of organic traffic.
2. Check the clicks, impressions, and average position for a given keyword. If there is drop in the values then you should take proper actions.
3. Check if there is anything new with the Google algorithm.
4. Pull the lost links report from Ahrefs or Majestic.
5. Please check if any URL has been updated because new URL is considered as new page.
6. Please check if you have changed the internal links of the pages.