What factors affect Quality Score?

Hello friend,

What factors affect Quality Score?

Your Quality Score depends on multiple factors, including: Your click-through rate (CTR). The relevance of each keyword to its ad group. Landing page quality and relevance. The relevance of your ad text. Your historical AdWords account performance.

Factors affecting Quality Score are given below :
1. Relevant Keyword
2. Landing page Quality
3. Quality Score Grade

Ad Relevance
Landing Page Experience
Expected Clickthrough Rate (CTR)

CTR (Click- through rate)
Relevant Keyword
Landing page Quality

There are several reasons to affect quality score
1. un-relevancy
2. Your Keyword biddings
3. Website and Landing Page, not optimization
3. Duplicate Content
4. Low search volume Keywords
5. Non Relevance keywords target in Google Adwords

Quality Score is Google's rating of the quality and relevance of both your keywords and PPC ads.

Quality Score is Google's rating of the quality and relevance of both your keywords and PPC ads. It is used to determine your cost per click (CPC) and multiplied by your maximum bid to determine your ad rank in the ad auction process.

Quality score depends on multiple factors

Your Click through rate(CTR)

the relevance of each keyword to its ad group.

Landing page quality and relevance.

Relevance of your ad text.

Historical adwords account performance.

Quality of content and backlinks are important techniques to check SEO sore.

There are several reasons to affect quality score.
1. Expected Click-through Rate (CTR)
2. Ad Relevance
3. Landing Page Experience