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What is Canonicalization?

Canonicalization can be a challenging concept to understand (and hard to pronounce: "ca-non-ick-cull-eye-zay-shun"), but it's essential to creating an optimized website....

A “breadcrumb” (or “breadcrumb trail”) is a type of secondary navigation scheme that reveals the user's location in a website or Web application. The term comes from the Hansel and Gretel fairy tale...

A “breadcrumb” (or “breadcrumb trail”) is a type of secondary navigation scheme that reveals the user's location in a website or Web application. The term comes from the Hansel and Gretel fairy tale...

Google Algorithm Change History

Each year, Google changes its search algorithm around 500–600 times. While most of these changes are minor, Google occasionally rolls out a "major" algorithmic...

Here are some benefits of using Google Analytics during an optimization campaign:
It is completely free of charge. Although it is a free tool, but it still offer just as much or even more...

Must-Know Google Analytics Strategies To Measure SEO Success

You know what they say, “If you can’t measure it, you can’t improve it.” In Search Engine Optimization measurement is critical to...

Here are just 5 great reasons why:


Credibility

You are the expert in your field. You know your business and you know your product better than anyone. Creating original and unique content...

Google Algorithm Change History
Each year, Google changes its search algorithm around 500–600 times. While most of these changes are minor, Google occasionally rolls out a "major" algorithmic update...

Find out which online campaigns bring the most traffic and conversions.

Have you been curious which of your online marketing campaigns (anything from local search to social media marketing) are...

Search Engine Optimization is the process of improving the visibility of a website on organic ("natural" or un-paid) search engine result pages (SERPs), by incorporating search engine friendly...

As a writer looking to make money from HubPages, this means you need to produce great content. If you produce mediocre or poor content, well, it’ll just end up in a dead and dusty corner of the site,...

Wow, there’s a lot of ways to spend money online to help grow your business. Deciding which paid traffic sources to focus on can be pretty overwhelming. Focus is essential when optimizing your...

The difference between SEO and SEM is simply that Search Engine Optimization is part of Search engine marketing or Search marketing as it is widely known. Both processes aim in increasing visibility...

What is a URL?

A URL is human-readable text that was designed to replace the numbers (IP addresses) that computers use to communicate with servers. They also identify the file structure on the...

Paid traffic comes in many forms, such as with pay per click advertising platforms like Google's Adsense, text links, etc; as well as by the purchasing of banner Ads on other sites, automated traffic...

1. Advertise

This one is so obvious, we’re going to look at it first. Paid search, social media advertising and display advertising are all excellent ways of attracting visitors, building your...