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I think either way works. Having a company blog is like opening another informal line communication between the company and its consumers. It is best to hear consumer comments directly in the blog...

"content" is king and "marketing" is the queen, then who's the prince? I think it's "linking". Simple concept and it means collaboration. I think no seo technique can stand alone, it need the support...

It's essential to pay attention with the basic before going over the complicated ones. The basic serves as the foundation and it's important to master it. The search engine is indeed more complicated...