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Campaign management is a process of creating and managing an advertising campaign for a company on Google AdWords. In this, we have to divide the campaign based on AdGroups and select relevant...

Double Click for Advertisers. DFA is an ad server which is used to track impressions and clicks for your creatives on various networks. You can’t buy inventory through DFA. You can only track the...

DFP stands for Double Click for Publishers. If the publisher prefers to manage themselves the ads which will be broadcasted on their websites, they use DFP. For example most of the public sites like...

DBM (DoubleClick Bid Manager) is a demand-side platform (DSP) from Google. This helps in buying display media ads using programmatic strategy.

Ad trafficking is a process of setting up an ad campaign from a technical aspect. Which means Setting up the campaign, tracking links, the creatives etc. It is usually performed using an ad server or...

No DFA is a not an ad exchange. The purpose of DFA is to track and analyze the impressions/clicks received on the ad creatives.

Click tags are used to track the number of clicks on the link from different sources.

GPT is an ad tagging library to dynamically build ad requests. GPT takes key details from you such as ad unit code, ad size, and key-values, builds the request, and displays the ad on web pages or...

In a direct marketing campaign, the advertiser is interested to target the audience who are most relevant to the business. The major metric to consider in this type is the conversion rate, which...

Time Zone and Currency cannot be changed after account creation.

It means that an advertiser cannot advertise for same keywords/websites from multiple accounts. The purpose of this policy is to avoid showing ads of same companies or companies with common...

Quality Score is a metric which is calculated for each keyword between 1 to 10. The QS defines the quality of keyword compared with Ads and Landing Page. This metric is used to calculate the AdRank,...

Quality Score is inversely proportional to CPC and Directly proportional to Ad Position. That means higher QS means lower cost and higher position.

Google Bowling, also called "reverse SEO" Google bowling is a technique used building a bad link to decrease the rank of your competitor with the help of black hat seo technique. Most of the seo...

Rank Brain is an AI (Artificial Intelligence) program used to help process Google search queries.

RankBrain uses AI to embed vast amounts of written language into mathematical entities. It is...

Infographics are graphical representation of content in a more interactive and attractive manner. An ideal infographic consists of good design, relevant data and information of the story it has,...

A virtual private server (VPS) may be a virtual machine sold-out as a service by a web hosting service.

The server uses the point-to-point tunneling protocol (PPTP.) this might be helpful for...

LSI keywords (Latent Semantic Indexing) are basically keywords that are semantically related to your primary keyword. Contrary to popular belief, they are NOT just synonym or keywords that are...