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It's the setting up of ad campaigns: the technical side.

Yes, you have to have a Google account. If that's what you meant.

This simply isn't true if you use Let's Encrypt (except for point 3 which is the same whether certificate is paid or not).

I can't say how 'effective' it is, exactly, but look at it this way: if you're using the disavow tool you're sending a message to Google saying "I care about my site's reputation and I don't want...

We host some busy forums on our shared hosting - I'm curious why a VPS is needed? (We also provide VPS, so I'm interested in the use case).