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  1. #1
    Registered User
    Join Date
    Aug 2015
    Location
    New Delhi, India
    Posts
    150

    What is Google Tag manager and its benefits?

    What is Google Tag manager and its benefits?

  2. #2
    Registered User
    Join Date
    Aug 2017
    Posts
    16
    A Tag Management System (TMS) replaces hard-coded tags that are used for marketing, analytics, and testing on a website, with dynamic tags that are easier to implement and update. ... The benefits of tag management (and specifically Google Tag Manager) are enormous to any business, large or small.

  3. #3
    Senior Member
    Join Date
    Jun 2013
    Location
    Forum
    Posts
    2,818
    Google Tag Manager is a free tool that makes it easy for marketers to add and update website tags -- including conversion tracking, site analytics, remarketing, and more—with just a few clicks, and without needing to edit your website code.
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  4. #4
    Registered User
    Join Date
    Sep 2016
    Posts
    193
    Tag manager is a bunch of javascript code. it can be used for third party services like fb, adwords etc...

  5. #5
    Registered User
    Join Date
    Feb 2016
    Location
    Bangalore
    Posts
    503
    Benefits of Google Tag Manager:

    1. Ease of use
    2. Easy updates and a future-proofed website
    3. Debug features
    4. Version control
    5. Users and permissions management
    6. Built-in tags
    7. Functions with Google Analytics
    8. Event tracking

  6. #6
    Senior Member dennis123's Avatar
    Join Date
    Apr 2013
    Location
    Bangalore
    Posts
    1,037
    A Tag Management System (TMS) replaces hard-coded tags that are used for marketing, analytics, and testing on a website, with dynamic tags that are easier to implement and update. ... The benefits of tag management (and specifically Google Tag Manager) are enormous to any business, large or small.

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