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  1. #1

  2. #2
    Registered User
    Join Date
    Apr 2014
    Location
    india
    Posts
    407
    Think of your website's homepage as your brand's virtual receptionist. The homepage serves as the first impression for an unfamiliar visitor and, in many cases, it receives the most traffic out of any of your pages. Unfortunately, many brands don't consider the homepage an important area of design and prefer to invest more time - and money - into the products and services pages.

    The homepage isn't necessarily the place where customers convert, but it is the place where customers get their first impression of your brand. And if that first impression isn't a good one, they probably aren't going to stick around to learn more about your free trial or limited-time offer.

    Your homepage serves three key purposes:

    To attract and captivate visitors
    To educate visitors on your brand
    To encourage visitors to visit other pages on your website

  3. #3
    Senior Member dennis123's Avatar
    Join Date
    Apr 2013
    Location
    Bangalore
    Posts
    3,627
    The most important three things to place on your home page:

    1. Value proposition

    2. Call to action

    3. Answer the visitors' question "what am I doing here" very quickly

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