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  1. #1
    Registered User
    Join Date
    Nov 2017
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    338

    Google Snippet Length Update

    I came across an article on Search Engine Journal dated 1st Dec 2017 which states that Google has just updated the description length from 160 to 230. This means we have more length available to target our keywords.

  2. #2

  3. #3
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    Nov 2017
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    Delhi
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    19
    Google has confirmed with Search Engine Land that it has made a change to the way it displays snippets in search results.

  4. #4

  5. #5
    Senior Member
    Join Date
    Feb 2014
    Posts
    305
    Google's search result snippets are now longer than what once was the maximum length of 160 characters.

  6. #6
    Google's search result snippets are now longer than what once was the maximum length of 320 characters.

  7. #7
    Senior Member
    Join Date
    Aug 2017
    Location
    Chennai India
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    159
    Title Tag length is below 72 character and Description length is below 164 characters.


    For your information:


    Prateektechnosoft is a Netsuite Partner and expertise in NetSuite ERP, CRM, Cloud CRM, PSA and other Netsuite Solutions. And also providing Netsuite services of implementation, integration, support & development services.

  8. #8
    Registered User
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    May 2015
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    450
    At the end of November 2017, SEOs noticed an increase in meta description length displayed in Google search snippets well above the previous 155 character limit. Here’s an example of what it looked like:MAY 2018 UPDATE
    BUT in May 2018 SEOs started noticing a reduction in the length of search snippets back towards the previous 155 characters. On 14th May Danny Sullivan from Google confirmed that search snippets are now shorter than they have been over the past 6 months, but longer than they were prior to the change at the end of 2017. He was unwilling to commit to a specific target length for meta descriptions explaining that snippet length is dynamic. However, he did direct people to this article providing guidance on how to write an effective meta description.

  9. #9
    Senior Member
    Join Date
    Dec 2016
    Posts
    189
    Quote Originally Posted by salman gee View Post
    At the end of November 2017, SEOs noticed an increase in meta description length displayed in Google search snippets well above the previous 155 character limit. Here’s an example of what it looked like:MAY 2018 UPDATE
    BUT in May 2018 SEOs started noticing a reduction in the length of search snippets back towards the previous 155 characters. On 14th May Danny Sullivan from Google confirmed that search snippets are now shorter than they have been over the past 6 months, but longer than they were prior to the change at the end of 2017. He was unwilling to commit to a specific target length for meta descriptions explaining that snippet length is dynamic. However, he did direct people to this article providing guidance on how to write an effective meta description.
    And its July Running

  10. #10
    Senior Member
    Join Date
    Jun 2013
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    Forum
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    3,429
    Google's search result snippets are now longer than what once was the maximum length of 160 characters. This change has been officially confirmed by Google, and is also supported by evidence from tracking tools like RankRanger.
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