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  1. #16
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    Quote Originally Posted by salman gee View Post
    Got your sights on a keyword? Want to see your website on the elusive first page of Google for a given search term? Prepare yourself: Unless you’re Wikipedia or The New York Times, it won’t be easy. But it’s not impossible, either. Seriously – we do it all the time!

    Ranking for a keyword in organic search is a repeatable process. You won’t get the results you want 100% of the time, especially if you’re a new website trying to rank for a popular keyword, but if you take content marketing and SEO seriously, you can start to make things happen. Things like rankings, and traffic, and sales, oh my!

    Here are the ten steps to rank for a keyword in Google.

    Step 1: Lay the Groundwork

    This is really more of a pre-step than a first step. You’ll need to have some basics in place before you can hope to rank for any random keyword. These pre-requisites include:

    A strong website – The longer your website has been around, accruing authority and links, the better. It’s also key that your entire site follow SEO best practices – start with Google’s Webmaster Guidelines if you don’t know what that means.
    A network to draw on – In order to rank quickly for a keyword, it’s very useful to have a built-in network to share new content with – a blog following, an audience on social networks like Facebook and Twitter, email contacts you can reach out to for occasional help with a link. If you don’t know what that means, it’s time to start thinking about link building as relationship building.
    Don’t rush this stuff in your race for Internet gold. If you don’t do things right the first time, you’ll just have to do them again later.

    Check out our free download: 25 Ways to Increase Traffic to Your Website!

    Step 2: Do Your Initial Keyword Research

    You may think you know what keyword you want to target, but fact-check your instincts. Use several keyword tools to get a sense of the search volume for the keyword as well as the competition before you finalize your keyword choice. Your main considerations will include:

    Choosing a keyword with good volume, but not too much volume – In general you don’t want to target a keyword that has low relative search volume if there’s an equivalent term that is much more popular. For example, there are usually over twice as many searches for “blah blah jobs” versus “blah blah careers.” However, don’t always automatically go for the keyword with the highest volume; some keywords are simply too competitive and not worth your time. You’re not going to rank for “airline” unless you are, in fact, an airline.Choosing a keyword that’s relevant to your business model – You’re more likely to succeed in ranking for a keyword if the term is relevant to your site and your business. You’re also more likely to get some real return on your ranking – remember that rankings in and of themselves aren’t particularly valuable, unless they’re driving worthwhile traffic and leads. For example, a party planning business might target “how to cook for a party” – but “how to cook rice” isn’t really going to be relevant to them or their target audience.
    At this stage of the process, you should also make a list of close variations on your primary keyword. These will be helpful in writing and optimizing your content later on.

    Step 3: Check Out the Competition

    Once you’ve settled on a keyword, do a search for it on Google and a few other search engines to see what your competition is already doing. Pay particular attention to:

    The domains and URLs – How many are exact match domains? Does every URL in the top 10 include the keyword?
    The titles – How do the title tags incorporate the keyword?
    The type of content that’s ranking – Product pages? Blog posts? Videos?
    The types of businesses that are ranking – Are they huge brands? Small businesses? News sites?
    How authoritative those sites are – You can use a plugin to check the age of the sites in the top 10, the size of their link profiles and so on.
    You’re looking for ways that you can differentiate yourself. You’ll need to do at least as much as your competitors are doing to beat them. Ideally, you should be doing more, and doing it better.

    Step 4: Consider Intent

    The more specific the keyword (think long-tail keywords), the easier it is to gauge the searcher’s intent, and the easier it will be to serve up what those searchers are probably looking for. In search marketing, “intent” is our best guess at what the person using the search query really wants. Consider the following keywords and notice how much easier it is to guess the intent from the words alone as you go down the list:

    glasses
    eyeglasses
    discount eyeglasses
    discount eyeglasses frames
    discount eyeglasses frames for kids
    Ask yourself, what kind of content best serves the keyword? In this case, it would obviously be a selection of kid’s eyeglasses for sale. From the first term, you can’t even tell if the person is looking for eyeglasses or drinking glasses. And even for the second, the person might just be looking for pictures of eyeglasses; there is no clear intent to buy. An e-commerce business is mostly going to be trying to rank for commercial keywords.

    Google’s founders have said that the perfect search engine would serve only one result. You want to be that one result that satisfies the searcher’s need so they don’t bounce back to the search results, looking for a better answer.

    Step 5: Conceptualize the Content

    Next, form a plan for the actual content you’re going to create that will – hopefully – rank for your chosen keyword. There are many paths to ranking for a keyword, including but not limited to:

    An article
    A blog post
    A product page
    An index or directory of links (to other pages on your site or around the web)
    An authoritative guide
    An infographic
    A video
    How long will it take to create the content? Who should create it? Will you be doing everything in-house or outsourcing? Do you have all the resources and budget you need? Don’t get defeated: No matter your size or your budget, you have the ability to create a blog post. Content like infographics and videos will require more resources. Sometimes, the best way to answer a search query is with some sort of tool, like a mortgage calculator. If this is the case, you'll need engineering resources.

    Step 6: Execute

    Here’s where the rubber meets the road. Execute on your plan. Again, you shouldn’t rush any of these steps, but it’s especially important not to rush this one. More and more, search engines are looking for high-quality content that benefits the searcher, not keyword-stuffed spam or pages full of ads that only benefit you. If you’d rather buy traffic than put in the effort it requires to earn “free” organic search traffic, investigate PPC. “SEO isn’t easy” should be your mantra.

    Step 7: Optimize for Your Keyword

    In reality, steps 6 and 7 should be intertwined. Optimize your content while you’re creating it, rather than applying optimization after the fact. This is where the list of keywords you formulated in step 2 comes in. Leverage those keywords where you can in your content, but not to the point of sounding like a crazy robot. Remember that there are a lot of “invisible” places for keywords, and I’m not talking about using white text on a white background or anything else that violates Google guidelines. I mean stuff like image file names – users won’t see these if they’re not looking for them, but they can increase your keyword rankings.

    For a full list of on-page optimization factors, check out SEOmoz’s guide to the “perfect” page. Another good tip is to copy Wikipedia, whose pages tend to have stellar on-page optimization.
    I hope if you have pasted the link instead of copying the whole content right from there.

  2. #17
    Senior Member
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    Quote Originally Posted by Lone Star View Post
    First of all perform On-page SEO of your website that inludes keyword analysis, optimizing title, meta, heading tags etc.
    don't you think before performing on-page SEO, one should perform On-site SEO analysis?

  3. #18
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    Dec 2017
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    create backlinks and do on page SEO perfectly.

  4. #19
    Junior Member
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    Dec 2017
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    11
    Follow on page SEO ,
    use proper keyword density
    Use keyword in image ALT
    Do guest post and link with your content with your keyword LSI form.

  5. #20
    Registered User
    Join Date
    Oct 2017
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    43
    Quote Originally Posted by sonusaini155 View Post
    Hello friends,

    I want to know that How to get your Keywords Ranked?
    Repeating the same thread over and over again. So you people want to make the forum into a junk website.

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