Here are a few tips that you can follow for the perfect content creation.

Post each content piece with a purpose to optimize for keyword, while making it easily understandable for both readers and search engines
Focus on long-form content
Make your content easier to read with sub-headings, bullet points, and paragraphs
Make your title attractive and include the main keyword in it
Have a relevant and understandable URL
Write a meta description not more than 160 characters long
Add internal links