Hey there! Google Attribution Testing is an easy going way for evaluating marketing efforts. How to make most of it? Had anyone of you tried it? Can I get to know your opinion in comments please!
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12-19-2017, 12:14 AM #1Registered User
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How to make most of Google Attribution Testing?
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12-19-2017, 02:48 AM #2Registered User
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Never tried before!!
Originally Posted by evejones
By the way, who said that it is an easy going way for evaluating marketing efforts? Originally Posted by evejones
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12-19-2017, 03:25 AM #3Senior Member
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At Google’s Marketing Next conference, the company is announcing a new beta for Google Attribution, a free tool for examining the role that different marketing strategies play in customer purchasing decisions.
Regardless of device or marketing channel, Google wants Attribution to be a home for evaluating marketing campaigns. By creating a tight loop between strategy, ad spend and feedback, Google aims to make the tool attractive to marketers that feel last-click models don’t sufficiently explain customer behavior.
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12-26-2017, 02:01 AM #4Senior Member
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