RankBrain and Machine Learning

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RankBrain has been a significant ranking factor since the past few years, and will continue to be so in 2018 too. And, this element is clearly linked to various user experience signals like on-page time and CTR. To make a place for yourself at the top of SERPs, you need to satisfy Google’s RankBrain by writing compelling on-page content, having a fast loading website, include relevant images and videos, optimize title tags and metadata, etc. In short, you need to work towards providing your users with a flawless online experience on your site.

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Rank Brain is used to process the queries submitted to Google search. It is artificial intelligence program. Rank brain uses it to convert the various languages in computer's understanding format called vector. Rain-brain finds the similar phrases or words similar to your search query. It produced the result which was never seen before.

Rank brain produces 80% correct output , while Google produces 70% accurate result.