what metrics do you use to measure SEO success?
what metrics do you use to measure SEO success?
Probably the increase in traffic over time, boosted keyword ranking, lead generation & maximized user engagement together determine SEO success.
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Google Analytics is the best tool to track and measure your SEO Success. Check organic keywords, ranking keywords, traffic source/medium, quality of traffic. landing pages, referring domains, Page sessions, goal completions etc.
The most important SEO metrics are as follows:
1. Keyword rankings: know where your traffic is coming from
2. Backlinks and linking root domains: track your authority
3. Organic search traffic: do search engines love you?
4. Average time-on-page: are you nailing user intent?
5. Pages per visitor: track your usability
Google analytics and Ahrefs is the best tool to find the success of SEO campaigns:
Google analytics helps you to identify the improvement of organic traffics , unique users and Goal Conversion
whereas Ahrefs helps you to identify the quality of backlinks available along with opportunities of backlinks from doing competition analysis
I think below are the metrics to use to measure the SEO success -
1. Traffic towards your website
2. Ranking of your website
3. Ranking of the keyword
4. Quality of traffic
5. Referral traffic
6. Engagement of users on your website
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Google Analytics and Google Webmaster tool are used to check measure SEO success such as keyword ranking on SERP, flow of website traffic etc.
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