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  1. #1
    Registered User
    Join Date
    Apr 2017
    Posts
    218

    how does Ad rank impact Cost-Per-Click?

    Hello friends,


    how does Ad rank impact Cost-Per-Click?

  2. #2
    Registered User
    Join Date
    Nov 2017
    Posts
    433
    Ad Ranks keep fluctuating, based on the bids and the higher your ad is visible, the more are the chances of your Ad being clicked as users are habituated to click on the top results most of the times.

    The impact of Ad rank directly falls on CPC as the bid keeps fluctuating, you have to reset it again to get on the top.

  3. #3
    Senior Member
    Join Date
    Nov 2015
    Location
    United Kingdom
    Posts
    241
    How Are Google Ads Ranked On A SERP? AdRank determines the order in which competing ads should be ranked on a SERP, which (obviously) has a huge impact on the visibility of your ads to potential customers. ... The advertiser that has the highest product of maximum CPC bid and Quality Score wins the coveted top ad spot.

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