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  1. #1

  2. #2
    Registered User
    Join Date
    Jan 2018
    Posts
    546
    Google Quality Score is used in google Adwords . Ads contains the quality score

  3. #3
    Senior Member
    Join Date
    Dec 2015
    Location
    India
    Posts
    129
    Quality Score is Google's rating of the quality and relevance of both your keywords and PPC ads. It is used to determine your cost per click (CPC) and multiplied by your maximum bid to determine your ad rank in the ad auction process.

  4. #4
    Senior Member
    Join Date
    Nov 2015
    Location
    United Kingdom
    Posts
    241
    This is the Quality Score that Google issues your keywords, and it's visible in the AdWords interface. A keyword's Quality Score is scored on a scale of 1 – 10 with 1 being poor and 10 being great. Your keyword- level score is calculated by the performance of search queries that exactly match your keyword.

  5. #5
    Senior Member deepakrajput's Avatar
    Join Date
    Feb 2012
    Location
    CA
    Posts
    1,223
    Quality score is to build max number of authority links & content.

  6. #6
    Registered User
    Join Date
    Oct 2016
    Location
    Bangalore
    Posts
    54
    Quality Score is an aggregated estimate of your overall performance in ad auctions, and is not used at auction time to determine Ad Rank.

  7. #7
    Member
    Join Date
    Dec 2018
    Location
    USA
    Posts
    94
    Quality Score is an estimate of the quality of your ads, keywords, and landing pages. Greater quality ads can lead to economical prices and excellent ad positions.

  8. #8
    Senior Member
    Join Date
    Nov 2018
    Posts
    1,853
    Quality Score is Google’s rating of the quality and relevance of both your keywords and PPC ads.

  9. #9
    Registered User
    Join Date
    Dec 2018
    Posts
    55
    What is Quality Score? Quality Score is Google's rating of the quality and relevance of both your keywords and PPC ads. It is used to determine your cost per click (CPC) and multiplied by your maximum bid to determine your ad rank in the ad auction process. Your Quality Score depends on multiple factors, including:

    Your click-through rate (CTR).
    The relevance of each keyword to its ad group.
    Landing page quality and relevance.
    The relevance of your ad text.
    Your historical AdWords account performance.
    No one outside of Google knows exactly how much each factor “weighs” in the Quality Score algorithm, but we do know that click-through rate is the most important component. When more people who see your ad click it, that’s a strong indication to Google that your ads are relevant and helpful to users. Accordingly, Google rewards you with:

    Higher ad rankings
    Lower costs

  10. #10
    Senior Member
    Join Date
    Jan 2019
    Posts
    345
    Quality Score is an estimate of the quality of your ads, keywords, and landing pages. Higher quality ads can lead to lower prices and better ad positions.

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