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  1. #1
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    What is ‘Treemap’ in Google Analytics ?

    Hello friends,

    I Want to know that What is ‘Treemap’ in Google Analytics ?

  2. #2
    Member
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    Oct 2017
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    Treemaps were actually introduced to GA back in October 2014, but were limited to analyzing only AdWords data (and could be found under Acquisition > AdWords).A treemap is a visualization that uses nested blocks to represent a hierarchy (tree) of your data. Each block represents a branch of the tree and contains smaller blocks that represent its “children” or sub-branches. At each level, the relative sizes and colours of the blocks represent the relative values of your selected metrics

  3. #3
    Senior Member
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    May 2018
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    It's a way to analyze your incoming traffic

    The Treemaps report lets you visually explore trends in your Acquisition channels so you can quickly and intuitively develop hypotheses about your incoming traffic. Treemaps represent data as rectangles. The size and color of each rectangle represent different metrics, so you can combine different aspects of your data into a single visualization. Treemaps are a good hypothesis-generation tool because they can help expose the relative importance of, and the relationship between, different entities.
    Source : https://support.google.com/analytics.../6180144?hl=en

  4. #4
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    3 Ways to Use Treemaps in Google Analytics. If you are a regular Google Analytics user, you may have recently noticed a new report show up in your Acquisition section—Treemaps. ... A treemap is a visualization that uses nested blocks to represent a hierarchy (tree) of your data

  5. #5
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    Google has since promoted the Treemaps report to the All Traffic section in GA, where you can now use it to analyze the performance of all of your acquisition channels. A treemap is a visualization that uses nested blocks to represent a hierarchy (tree) of your data.
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  6. #6
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    Three Ways to Use Treemaps in Google Analytics. If you are a regular Google Analytics user, you may have recently noticed a new report show up in your Acquisition section—Treemaps. ... A treemap is a visualization that uses nested blocks to represent a hierarchy (tree) of your data.

  7. #7
    Senior Member dennis123's Avatar
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    A treemap is a visualization that uses nested blocks to represent a hierarchy (tree) of your data. Each block represents a branch of the tree and contains smaller blocks that represent its “children” or sub-branches.

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