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  1. #1

  2. #2
    Registered User
    Join Date
    Feb 2018
    Location
    Mississippi
    Posts
    43
    I was searching on google that, What factors affect quality score?
    Google gives me this answer, It is used to determine your cost per click (CPC) and multiplied by your maximum bid to determine your ad rank in the ad auction process. Your Quality Score depends on multiple factors, including: Your click-through rate (CTR). The relevance of each keyword to its ad group.

  3. #3
    Senior Member deepakrajput's Avatar
    Join Date
    Feb 2012
    Location
    CA
    Posts
    1,223
    Quality of your website content and backlinks affect search engine ranking.

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