What is Rankbrain in SEO?
What is Rankbrain in SEO?
RankBrain is the machine learning, artificial Intelligence system of Google which is used to process search results. It works in conjunction with Google’s current search algorithms for delivering better, faster and more complete results.
RankBrain is Google’s name for a machine-learning artificial intelligence system that’s used to help process its search results, as was reported by Bloomberg and also confirmed to us by Google.
Google, using it machine learning abilities include a lot of metrics in deciding which result to be fed to the user. It includes personalization, intent, location etc
Before Rank brain, the results where much less personalized
RankBrain is a part of Google’s core algorithm which uses machine learning to determine the most relevant results to search. In simple words, it tries to guess what people mean and records the results, which adapts the results to provide better user satisfaction.
The Google RankBrain algorithm went online in April 2015 but wasn’t introduced to the world until October 2015 via a Bloomberg news story. Here’s how RankBrain was described at the time in the article:
“RankBrain uses artificial intelligence to embed vast amounts of written language into mathematical entities — called vectors — that the computer can understand. If RankBrain sees a word or phrase it isn’t familiar with, the machine can make a guess as to what words or phrases might have a similar meaning and filter the result accordingly, making it more effective at handling never-before-seen search queries.”
RankBrain is one of the Google’s name for a machine-learning artificial intelligence system that’s used to help process its search results.
In SEO, RanBrain is a Google's algorithm which is used to processed the search results.
RankBrain plays an important role in developing the SEO campaign. The success of an SEO campaign depends on the keywords that you select for your content.
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