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  1. #1
    Member
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    Jul 2017
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    What is the difference between SEO and SEM?

    What is the difference between SEO and SEM?

  2. #2
    Senior Member
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    Sep 2017
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    180
    SEO is the process of optimizing your web site for the purpose of getting free traffic from search engines. while, SEM is a wider term than SEO, and is used to circumcise different options available. This process of getting traffic can be either free(SEO) or paid(PPC).

  3. #3
    Junior Member
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    May 2018
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    18
    The difference between SEO and SEM is simply that Search Engine Optimization is part of Search engine marketing or Search marketing as it is widely known. Both processes aim in increasing visibility in search engines.

  4. #4
    Junior Member
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    Apr 2018
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    India
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    Hello Friends,
    SEO is made up of on-page and off-page activities as its two main pillars.
    Search engine marketing (SEM)is a form of Internet marketing with the use of paid advertisements in search engines such as

  5. #5
    Senior Member
    Join Date
    May 2018
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    159
    If you do your marketing through search engines, that is called SEM aka search engine marketing

    SEO is optimising for the search engine. It is more of a polishing act than a deal with search engine

  6. #6
    Senior Member
    Join Date
    May 2016
    Posts
    2,641
    SEO: Search Engine Optimization. A marketing technique in which we optimize a website according to the rules of search engines. It is a cost effective method.
    SEM: Search Engine Marketing. A paid marketing technique in which we pay search engines to rank a website on the top of search engine. It is a costly method.

  7. #7
    Senior Member
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    Aug 2017
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    West Patel Nagar, Delhi
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    The main difference between SEO and SEM is SEO is free and SEM is paid.

  8. #8
    Senior Member
    Join Date
    Jun 2017
    Posts
    136
    SEO or Search Engine Optimization is a collective activity or practices implemented on a website and outside the website to list the website or page in search engines results for relevant keywords.

    SEM or Search engine marketing is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising.

  9. #9
    Senior Member
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    Jun 2013
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    SEO is a type of search engine marketing (SEM) that helps to optimize your website in various search engines to gain popularity and ranking.
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  10. #10
    Senior Member
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    Mar 2018
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    Delhi
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    For doing SEO of a website there is no need to pay to the Search Engines but if you are doing SEM then you have to pay to the SE.

  11. #11
    Registered User
    Join Date
    Apr 2018
    Posts
    105
    The main difference between these two terms is that search engine optimization is simply a component of search engine marketing. As mentioned above, SEM includes components of paid search, such as PPC and also SMM (social media marketing).

  12. #12

  13. #13
    Registered User
    Join Date
    Jan 2013
    Posts
    653
    Search engine marketing (SEM) refers to the short text advertisements which generally appear at the top or down the right hand side of search engine results. These are often labelled as "sponsored Links" or "sponsored results". These advertisements are generally purchased from GoogleTM (the Google AdwordsTM product), or Yahoo! Search Marketing.

    Search engine optimization or SEO refers to improving a web sites' natural and organic ranking in the search engine results page. This more affordable method is often slow and new web sites may take up to a year to achieve decent rankings in Google.

  14. #14
    Registered User
    Join Date
    May 2016
    Posts
    100
    Seo refers to search engine optimization while SEM refers to Search Engine Marketing, seo is organic listings while SEM is paid listings.

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