What is Link Bait?

[blackmagicislam]

What is Link Bait?

[praveenitech40]

Link bait is content on your website that other sites link to because they want to, not because you ask them to. Whether it's an evergreen blog post, a helpful eBook, or a viral video, the linkable asset comes in many forms.

[dennis123]

Linkbait means that content designed to attract attention and encourage those viewing it to create hyperlinks to the site, with the aim of improving the site's position on the list of results returned by a search engine.

[traveloweb]

Linkbaiting is the practice of crafting content that is designed to get other content producers to link to it. The purpose is increasing the number of inbound links to your content and thus improving its performance in search engine results.

[Jasleen1]

Link bait is a striking piece of content on a website that people will like and link to. This creates a lot of inbound links, likes, retweets, pins, et cetera.

[nancy07]

Link baiting is creating content that is so good that lots of people link to it. It can be something very shareable to get social media links such as an infographic. It could be some really authoritative content that becomes a key reference for others writing on the topic or as a key information source. It could be a really useful tool to do something that’s highly useful for your target audience.

It can be incredibly powerful for SEO. Lots and lots of incoming links from all sorts of sites, many of which will be high scoring ones that are near impossible to get any other kind of link from, all created with zero additional effort. It can boost a specific page massively, and in turn provide big benefits for the rest of the site.

[salman gee]

There’s really no arguing that websites need to have plenty of high quality backlinks pointing to them in order to rank well in the search engines. And when it comes to creating viral content and building these valuable links, “linkbait” content can’t be beat.

But what is linkbait content? And how can you take advantage of its unique properties in order to generate traffic to your website and improve your site’s position in the search engines. Let’s get started…

First of all, linkbaiting refers to the process of creating content that has a high likelihood of being linked back to and/or shared virally, and can include text articles, videos, infographics and other types of web content. And although the phrase “baiting” has some seemingly negative connotations in terms of “trapping” or “tricking” readers, there’s nothing inherently bad about the process of creating and deploying linkbait content – as long as the content is valuable on its own merits.

To understand the process of how linkbait content can be used to build high quality backlinks to a website, consider the following example…

A website owner in the dog training niche wants to generate backlinks to his site and increase his traffic, so he writes a helpful, engaging article that he thinks his readers will love, titled “101 Ways to Make Your Dog Do What You Want.” Initially, he only publishes it on his blog, but later, he decides to submit it to a few social bookmarking sites as well.

His regular readers love the article, so they email the link to their friends and share it on social networking sites. At the same time, people on the social bookmarking sites are starting to take notice, resulting in more “votes” for his article on these sites. Eventually, an authority blog in this niche takes notice and publishes a link to the original author’s site in order to share the content with their readers.

The result of all this sharing means a lot more traffic flooding into the original site, as well as plenty of backlinks as the article is shared around the web. Our website owner hasn’t done any more work than usual, but because he built a “linkbait” article that was designed to be shared, he’s getting a lot more value out of the piece than he does from his usual articles.

Sounds great, right? If you’d like to take advantage of the power of linkbait content, consider some of the following options. Keep in mind that linkbait content is content that gets people talking – so really, anything you can do to get people’s attention can be considered linkbait. However, if you aren’t quite sure where to start, you might find a few of the following tried-and-true linkbait strategies helpful.

Conduct a quiz. Get your readers engaged, and they’ll repay the favor by sending you both backlinks and traffic. As an example, check out the following chart of referring sites that sent traffic to an NFL-based quiz set up by Netvantage Marketing:



Although the quiz was set up as a fun experiment, the results were very real. The spikes in traffic correspond to both the company sending out a press release about the tool near the start of the NFL season and several prominent bloggers in the industry finding the link and sharing it on their sites. As you can see, building good linkbait content can be very powerful!

Host a contest or giveaway. People love getting stuff for free, and – better yet – they love to tell their friends and family members about opportunities to win contests as well. For this reason, deciding to host a contest or giveaway can be a great way to get peoples’ attention and get them back to your website (just be sure to check the raffle laws in your area before committing to anything!).

[RH-Calvin]

Linkbaiting is the practice of crafting content that is designed to get other content producers to link to it. The purpose is increasing the number of inbound links to your content and thus improving its performance in search engine results.

[lushi]

Link bating means your website should contains high quality and genuine content if you add this peoples will give you backlinks to your website.

[toursinfijiseo]

Link bait (or linkbait) refers to anything on a website that encourages links from other websites. It can include content, online tools, downloads, or anything else that another site owner might find compelling enough to link to. Link bait is important because most search engines use backlinks as a major factor in determining ranking.

[dombowkett]

To insert the website backlinks easily in content known as linkbait.

[JoonC]

Link bait is the attractive content that other people or business want to link to. So, it is very important as seo point of view because if other people find your content so useful that they want to link. It's like a achievement for your business. Also, it affects on your ranking on search engines.

[davidsmith21]

Link bait is content that people link to from their own websites because of the content’s high quality.

[efusionworld]

Link baiting is the practice of crafting content that is designed to get other content producers to link to it. The purpose is increasing the number of inbound links to your content & thus improving its performance in search engine results.

[evejones]

Link Bait is providing valuable content on your website so that other websites will naturally reference/link to it without you ever having to ask. Linkable content can be anything from an in depth research project, to an evergreen guide, to a popular video.