Hello friends,
What is the possible impact of Ad Rank on Cost per Click?
Hello friends,
What is the possible impact of Ad Rank on Cost per Click?
Adrank is a formula by Google to determine your ad position
Adrank = Cost per click x Quality score
So imagine your competitor has same bid say $1 but your QS is higher than his, then your ad will appear above his ad.
Ad rank defines the actual cost per click that your opponents pay when someone clicks on their ads.
AdRank in AdWords is a key AdWords marketing concept that plays a huge role in determining how prominently your ads are displayed in a SERP and also your cost-per-click.
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The cost may vary depending on competition of keywords.
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