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  1. #1
    Registered User
    Join Date
    Sep 2016
    Posts
    48

    What is the possible impact of Ad Rank on Cost per Click?

    Hello friends,

    What is the possible impact of Ad Rank on Cost per Click?

  2. #2
    Junior Member
    Join Date
    Jun 2018
    Posts
    15
    Adrank is a formula by Google to determine your ad position

    Adrank = Cost per click x Quality score

    So imagine your competitor has same bid say $1 but your QS is higher than his, then your ad will appear above his ad.

  3. #3
    Registered User kanetailor's Avatar
    Join Date
    Apr 2018
    Location
    USA
    Posts
    88
    Ad rank defines the actual cost per click that your opponents pay when someone clicks on their ads.

  4. #4
    Registered User
    Join Date
    May 2016
    Posts
    151
    AdRank in AdWords is a key AdWords marketing concept that plays a huge role in determining how prominently your ads are displayed in a SERP and also your cost-per-click.

  5. #5

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