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  1. #1
    Registered User
    Join Date
    Jul 2013
    Posts
    98

    What are the hallmarks of a good PPC landing page?

    Hello friends,

    What are the hallmarks of a good PPC landing page?

  2. #2

  3. #3
    Registered User
    Join Date
    Jun 2018
    Posts
    48
    It is very important to have a good landing page for your PPC campaigns.

    We should be structuring a search network campaign in Google AdWords in a way that we should get a good Quality score for our keywords.

    Quality score depends upon -

    Ad copy relevance
    Expected CTR
    Landing page relevance
    When you are not having a good Google AdWords PPC ads landing page, you won't be having a good quality score for your keywords and bounce rate will be more.

  4. #4
    Registered User kanetailor's Avatar
    Join Date
    Apr 2018
    Location
    USA
    Posts
    56
    Create a Clear Call to Action
    Focus on the Customer Viewpoint
    Construct an Effective Headline
    Make Your Design Clean and Simple
    Show Off Your Social Status

  5. #5
    Senior Member
    Join Date
    Mar 2018
    Location
    Delhi
    Posts
    184
    Quote Originally Posted by kanetailor View Post
    Create a Clear Call to Action
    Focus on the Customer Viewpoint
    Construct an Effective Headline
    Make Your Design Clean and Simple
    Show Off Your Social Status
    Yes, focus on these points for designing your landing pages.

  6. #6
    Member
    Join Date
    Jun 2018
    Posts
    57
    Keep Your PPC Landing Page Relevant to the Keywords You Are Bidding On
    Write Content for Your Target Personas, Not for the General Public
    Write a Headline So Strong the User Can’t Do Anything but Convert

  7. #7
    Registered User
    Join Date
    Apr 2018
    Posts
    142
    Relevant keywords should be there
    No navigation, or easy navigation
    Organic contents
    Approx 350 words. Landing page neither should be stuffed with keyword and contents nor should be used irrelevant contents

  8. #8
    Senior Member
    Join Date
    Jun 2013
    Location
    Forum
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    3,244
    Good content and design are the most essential factors that effect a landing page optimization. A good landing page will help to gain more traffic and build your webpage popularity in search engines.
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  9. #9
    Registered User
    Join Date
    Feb 2017
    Posts
    755
    Maintain the quality score. Keep the landing page with the right information and focused keywords. Always create relevant ads for your landing page.

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