Results 1 to 11 of 11
  1. #1

  2. #2
    Registered User
    Join Date
    Feb 2018
    Posts
    71
    Your Quality Score depends on multiple factors, including: Your click-through rate (CTR). The relevance of each keyword to its ad group. Landing page quality and relevance. The relevance of your ad text. Your historical AdWords account performance.

  3. #3
    Registered User
    Join Date
    Sep 2017
    Posts
    1,202
    Factors affecting Quality Score are given below :
    1. Relevant Keyword
    2. Landing page Quality
    3. Quality Score Grade

  4. #4
    Senior Member dennis123's Avatar
    Join Date
    Apr 2013
    Location
    Bangalore
    Posts
    1,659
    Ad Relevance
    Landing Page Experience
    Expected Clickthrough Rate (CTR)

  5. #5
    Senior Member
    Join Date
    Jun 2018
    Posts
    135
    CTR (Click- through rate)
    Relevant Keyword
    Landing page Quality

  6. #6
    Registered User
    Join Date
    Apr 2018
    Posts
    143
    There are several reasons to affect quality score
    1. un-relevancy
    2. Your Keyword biddings
    3. Website and Landing Page, not optimization
    3. Duplicate Content
    4. Low search volume Keywords
    5. Non Relevance keywords target in Google Adwords

  7. #7

  8. #8
    Senior Member
    Join Date
    Jun 2013
    Location
    Forum
    Posts
    3,574
    Quality Score is Google's rating of the quality and relevance of both your keywords and PPC ads. It is used to determine your cost per click (CPC) and multiplied by your maximum bid to determine your ad rank in the ad auction process.
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  9. #9
    Registered User
    Join Date
    Oct 2017
    Posts
    61
    Quality score depends on multiple factors

    Your Click through rate(CTR)

    the relevance of each keyword to its ad group.

    Landing page quality and relevance.

    Relevance of your ad text.

    Historical adwords account performance.

  10. #10

  11. #11
    Senior Member
    Join Date
    Feb 2014
    Posts
    304
    There are several reasons to affect quality score.
    1. Expected Click-through Rate (CTR)
    2. Ad Relevance
    3. Landing Page Experience

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