SEO Guide for 2018

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Howdie Techies!

New to SEO? Need to update your knowledge? So here we are with you.
Let’s start to learn more about SEO

SEO is one of the most talked topics nowadays. It is becoming a very prominent way of generating online business leads, increasing sales, and generating brand awareness as internet penetration increases day by day. Search engines are the biggest and best sources of web traffic. Users will usually go to a search engine to search for anything they might need. SEO helps to provide best possible results on the Search Engine Result Page (SERP) of the searched term. The best SEO results in making the website visible to the best place on the search engine, eventually grabbing website visits which can convert into leads and sales. Let us try to know more about SEO.


What is SEO?
SEO stands for Search Engine Optimisation. It is all about making the best use of website elements to improve the efficiency of getting rank on search engines like Google, Yahoo, and Bing. The function of SEO is to drive more unpaid and useful traffic to a site then which converts into sales. SEO embraces creative and technical both the elements required to drive traffic, improve rankings and increase awareness in search engines.

Website elements consist of:

• A good structure
• Good content (catchy and informative)
• Keyword research and optimization
• Links to the website (backlinks)

SEO mainly depends on creating good content and natural link building. Now, the design of a website is very important for getting good results in SERP. Rich content and good site structure are very helpful for accomplishing SEO goals.

Let’s get to know about some Basic elements of SEO:
On-page SEO
Off-page SEO

On-page SEO is also called Onsite SEO. It includes providing useful content, good keyword selection, and many more similar things. It helps to rank high in SERP by putting keywords on correct places, giving an appropriate title to every page, catchy Meta title, and Meta descriptions. On-page defines the content and HTML source code both. Following are some important On-Page SEO elements-

• Keyword Research and optimization
• MetaTag Title
• Meta Description
• Meta Keywords Tag
• Image optimization
• H1 Tags
• URL optimization

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Off-Page SEO is another important part of Digital marketing. It's also called as Offsite SEO. All the techniques that are implemented other than the website for better efficiency, gaining leads, traffics and to raise the ranking of the website with search engines are called Off-page SEO. It involves improving search engine and user perception of a website awareness, relevance, trustworthiness, and authority. This is accomplished by linking or promoting your website (for the quality of your content) on other reputable places on the Internet (pages, sites, people, etc.).

Let us overview some techniques used for Off-page SEO

• Search Engine Submissions
• Link Building
• Blogging
• Forum posts
• Press Release
• Directory submissions
• Question and Answer forums
• Email marketing
• Social media engagement

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