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  1. #1

  2. #2
    Registered User
    Join Date
    May 2015
    Posts
    440
    You’re probably thinking, oh great! Google is forcing another change to Google publisher tags down our throats to cover their own interests. While you may be justified to think this in the past, this change is actually quite beneficial to your website and its ad inventory.

    Why so? Here are the top three reasons:

    Passback Tag Flexibility: When running other networks you were not able to properly send passback ad impressions back to DFP. Instead, you would have to use another one of your ad networks as a passback. The most efficient passback strategy would be to send passback ad impressions back to DFP and have it decide the next highest paying ad. This used to be only possible on the paid version (DART) but the folks at Google were nice enough to extend this feature to the free version (DFP Small Business).

    Email Accessibility: With the new ad tags, you are able to implement ads in emails. This includes newsletters, automatic messages, email signatures, etc. This new accessibility was made to allow DFP users to implement ad tags in any environment that couldn’t handle JavaScript ads.

    Improved Latency: The new DFP ad tag will improve the load time of your ads. With the onslaught of more complex ads with rich media and video, this needed to happen. How did they do this? With the new ad tags, DFP can now load ads asynchronously. This means DFP ads will no longer slow down your loading content.

    Google Publisher Console (GPC): GPC allows you to track down your live ads and several important metrics related to loading those ads. GPC is the window into DFP’s real time decision making process, ad latency metrics and information on any ad tag errors when loading the ads live. Essentially, GPC takes the guess work out of troubleshooting ads.

    There you have it, having to change all your DFP ad tags isn’t that bad after all. The change itself will be a pain, however, your sweat and blood will go to great use. Still think it’s more trouble than it’s worth? If this follows normal Google fashion, then soon Google will not support the old ad tag, so might as well get it installed sooner than later.

    If you’d like to get specific advice on how to implement the new DFP ad tags or how it will affect your website, feel free to contact us.

  3. #3
    Senior Member
    Join Date
    Jun 2018
    Posts
    109
    Google Publisher Tag is an ad tagging library with which you can build ad request. Google Publisher Tag takes all the details of ads and display the ads on web pages and mobile apps.

  4. #4
    Member
    Join Date
    Jul 2018
    Posts
    73
    Google Publisher Tag: That provides you with a number of new benefits and improvements over existing Google Ad Manager (GAM) tags. Google Publisher tag is an extra add-on branding opportunity for online entrepreneurs that appears on the right of ordinary Google SERPs

  5. #5
    Member
    Join Date
    Jul 2018
    Posts
    79
    The Google Publisher Tag (GPT) is an advert tagging library for DFP that could dynamically construct advert requests. GPT takes key info which includes advert unit call, advert length, and custom focused on builds the request and presentations the advert on webpages.

  6. #6

  7. #7
    Senior Member
    Join Date
    Jun 2018
    Location
    australia
    Posts
    151
    Google Publisher Tag. The Google Publisher Tag (GPT) is an ad tagging library for DFP that can dynamically build ad requests. GPT takes key details such as ad unit name, ad size, and custom targeting, builds the request, and displays the ad on web pages.Google Publisher Tag. The Google Publisher Tag (GPT) is an ad tagging library for DFP that can dynamically build ad requests. GPT takes key details such as ad unit name, ad size, and custom targeting, builds the request, and displays the ad on web pages.

  8. #8
    Senior Member
    Join Date
    Jun 2013
    Location
    Forum
    Posts
    3,329
    The Google Publisher Tag is used to define available ad slots in your network. Placing a tag on a page creates a communication path between the ad server and a user's browser. A request is made from the user's browser to the ad server for gpt.js , the tagging JavaScript.
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  9. #9
    Registered User
    Join Date
    Feb 2018
    Location
    Nagpur
    Posts
    76
    Quote Originally Posted by swatijain2233 View Post
    Hello Friends,

    I Want to know that What Is Google Publisher Tags..?
    The Google Publisher Tag (GPT) is an ad tagging library for DFP that can dynamically build ad requests. GPT takes key details such as ad unit name, ad size, and custom targeting, builds the request, and displays the ad on web pages.

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