what is UTM tracking?

[NandiniShinde]

Hello everyone, Can anyone tell me what is UTM tracking?

[pharmasecure]

UTM tracking is one of the most important aspects of a successful campaign because it allows you to review your performance and to optimize accordingly.

[traveloweb]

A UTM code is a simple code that you can attach to a custom URL in order to track a source, medium, and campaign name. This enables Google Analytics to tell you where searchers came from as well as what campaign directed them to you. A common use of UTM code is to create a vanity URL for each offline campaign, and then redirect that URL to whatever forwarding address you assign to it — most likely your main domain. This will give you the ability to track how a weekly newspaper ad, coupon, radio ad, or TV commercial is working without having to create custom landing pages for each campaign.

[MVMInfotech]

UTM codes are little snippets of text added to the end of your URL to help you track the success of your content on the web.

Here are the five things you can track with UTM codes:

Campaign: Groups all of the content from one campaign in your analytics.
Ex: utm_campaign=20percentpromocode

Source: Which website is sending you traffic.
Ex: utm_source=Facebook

Medium: The type of marketing medium that the link is featured in.
Ex: utm_medium=socialmedia

Content: Used to track the different types of content that point to the same URL from the same campaign, source, and medium codes. Often used in PPC or with two identical links on the same page.
Ex: utm_content=sidebarlink or utm_content=headerlink

Term: Used to identify the keywords you've paid for in a PPC ad.
Ex: utm_term=marketing+software

[nikki shah]

You know what UTM Tracking is but still tricking and asking in forums

[davidsmith21]

UTM codes are one of the ways to track performance from any digital marketing campaign. UTM or Urchin Tracking Module is a simple code that can be attached to any URL to generate Google Analytics data for digital campaigns.