What is Google's hummingbird?
What is Google's hummingbird?
Hummingbird is a search algorithm used by Google. Google Hummingbird algorithm update is all about improving results for "conversational search", instead of just looking for key words it helps user search specific questions.This concept is called semantic search.
Hummingbird is helpful in SEO, hummingbird is what Google does after you have optimised your site in order to index and rank each page.
Google Hummingbird is part of the main Google search algorithm and was the biggest change to their algorithm since 2001.
Hummingbird is more about being able to understand search queries better, particularly with the rise of conversational search.
It is believed that Hummingbird is positively impacting the types of sites that are providing high-quality content that reads well to the searcher and is providing answers to the question the searcher is asking, whether it is implied or not.
Hummingbird also impacts long-tailed search queries.
Google wants to ensure that they can provide high-quality results for the longer queries.
Google Hummingbird algorithm has been used to improve search queries, specifically personal search results that are catered for the individual user. In many ways, Hummingbird is the dawn of the modern Google SERP as we have come to know and love, including semantic relevance in search results.
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Hummingbird is about synonyms but also about context. Google always had synonyms, but with Hummingbird it is also able to judge context - thereby judging the intent of a person carrying out a search, to determine what they are trying to find out.
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After Google Hummingbird update, Google start to shows more exact search results for our queries.
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