What is Affinity Audience?
What is Affinity Audience?
TV-style audiences that are designed to help connect advertisers with their ideal customers online at scale.
Affinity audiences are useful to advertisers who are looking to raise awareness and drive consideration among affinity groups that have a strong interest in their products.
Add affinity audiences to your audience targeting to reach people based on their specific interests as they browse pages across the web. Select from a wide range of lists—from "auto enthusiasts" and "sports fans" to "luxury travelers" and "fashionistas"—to show ads to people who are likely to be enthusiasts.
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Affinity Audiences Affinity Audience focuses on reaching out to potential customers to build awareness about your brand.
Affinity Audiences This new targeting option takes more of a long-view in terms of audience creation. Rather than looking at one particular purchase intent, like In-Market, Affinity targeting analyzes someone's overall interests, passions, and lifestyle to get a better sense of their overall identity.
Affinity audiences. With affinity audiences, you can reach people based on a holistic picture of their lifestyles, passions, and habits. Affinity audiences have demonstrated a qualified passion in a given topic, allowing advertisers to reach the people that matter most with their products or offerings.
Google's affinity audiences are groups placed into predefined buckets of general interests. These audiences are created by Google based on browsing and search history. ... In-market audiences are users who have shown intent to compare and purchase a specific category of product.
Google defines custom affinity audiences as letting advertisers define whom they want to reach across the web, on any screen. By factoring in consumers' most recent passions and ongoing interests, your message always reaches the right users. ... Once selected, create your own specific audience.
With affinity audiences, you can reach people based on a holistic picture of their lifestyles, passions, and habits. Affinity audiences have demonstrated a qualified passion in a given topic, allowing advertisers to reach the people that matter most with their products or offerings.
Affinity audiences. With affinity audiences, you can reach people based on a holistic picture of their lifestyles, passions, and habits. Affinity audiences have demonstrated a qualified passion in a given topic, allowing advertisers to reach the people that matter most with their products or offerings.
Google's affinity audiences are groups placed into predefined buckets of general interests. These audiences are created by Google based on browsing and search history. ... In-market audiences are users who have shown intent to compare and purchase a specific category of product.
Affinity audiences are useful to advertisers who are looking to raise awareness and drive consideration among affinity groups that have a strong interest in their products.
Add affinity audiences to your audience targeting to reach people based on their specific interests as they browse pages across the web. Select from a wide range of lists – from “auto enthusiasts” and “sports fans” to “luxury travelers” and “fashionistas” – to show ads to people who are likely to be enthusiasts.
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Affinity audiences. With affinity audiences, you can reach people based on a holistic picture of their lifestyles, passions, and habits. Affinity audiences have demonstrated a qualified passion in a given topic, allowing advertisers to reach the people that matter most with their products or offerings.
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