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  1. #1

  2. #2
    Registered User
    Join Date
    Apr 2014
    Location
    india
    Posts
    382
    CTR doesn't just impact CPC. It also impacts your impression share – how often your ads show up in the first place.

  3. #3
    Registered User
    Join Date
    Apr 2016
    Posts
    484
    CTR is vital because it tells you the rate per click, but you should consider CPC cost per click as more critical.

  4. #4
    Senior Member
    Join Date
    Aug 2017
    Location
    Chennai India
    Posts
    159
    CTR - Click Through Rate. Its major important thing Adwords and CPC, PPC.


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  5. #5

  6. #6
    Senior Member
    Join Date
    Jul 2018
    Posts
    162
    The click-through rate is a telltale sign of the success of your marketing campaigns. By calculating how many people actually end up clicking on the ad after seeing it, it reveals the strength (or weakness) and the quality of your ad copy, imagery, positioning, and keywords. Improving the click-through rate is one of the fastest ways to increase conversions and ultimately generate more sales. To figure out whether you’re doing a good job at paid search and display advertising or with your email marketing campaigns, try comparing your CTR to your industry averages.

  7. #7
    Senior Member
    Join Date
    Jun 2013
    Location
    Forum
    Posts
    3,429
    Click-through rate (CTR) is an incredibly important concept in search engine marketing. The simplest definition is that click-through rate is the percentage of people who click on your ad after seeing your ad.
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  8. #8
    Registered User
    Join Date
    Jan 2013
    Posts
    695
    Click through rate is important because it gives you a good idea on how well your copy is working. If you have written a good ad, post, or email that really makes the prospect want to learn more then you will have a high click through rate. CTR stands for click through rate, and in the simplest form, it is the number of clicks an ad receives divided by the number of times the ad, ad unit, or page is viewed. In other words, it is the percentage of how many clicks an ad received.

  9. #9
    Registered User
    Join Date
    Apr 2018
    Posts
    26
    CTR is most important to drive traffic and get conversions on your website.

  10. #10
    Senior Member
    Join Date
    Jul 2018
    Posts
    151
    Having a high CTR is essentially important in Google AdWords for the following reasons:

    1. Increase in Conversion Rate
    2. Improved Quality Score
    3. Improved Ad Rank
    4. Reduction in Cost Per Click

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