What is Conversion Optimization?
What is Conversion Optimization?
Conversion rate optimization (CRO) or conversion optimization is the process of finding out why your website visitors are not taking the desired action and fixing those reasons, or issues, to achieve a higher conversion rate.
Conversion rate optimization, is the process of creating an experience for your website visitors that'll convert them into customers. Conversions happen all over your website -- on your homepage, your pricing page, your blog, and of course, landing pages -- and you can actually optimize all of these conversions. That process is of optimizing those conversions is exactly what conversion rate optimization is -- taking, say, your visit-to-lead rate from 22.2% to 25.4%. Or your lead-to-customer conversion rate from 1.4% to 1.7%.
In internet marketing, conversion optimization, or conversion rate optimization is a system for increasing the percentage of visitors to a website that convert into customers, or more generally, take any desired action on a webpage. It is commonly referred to as CRO.
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Conversion Rate Optimization is focused on converting visitors into customers and to increase the percentage of visitors who complete a webpage's goal.
Conversion Rate Optimization is focused on converting visitors into customers and to increase the percentage of visitors who complete a webpage's goal.
Conversion rate optimization is used to increase the amount of visitors on your website that convert into customers.
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