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  1. #1
    Senior Member dennis123's Avatar
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    State The Difference Between Advertisement And Publicity?

    State The Difference Between Advertisement And Publicity?

  2. #2
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    The key persons behind advertising are the company and its representatives. Conversely, Publicity is done by a third party which is not related to any company. Advertising is under the control of the company which is just opposite in the case of publicity.

  3. #3
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    Advertising is marketing as well as a promotional tool in the hands of the company which conveys a message about the company or a product to the viewers, listeners or readers. It is aimed at persuading customers, to choose the company’s product over the product offered by the competitors.

    Publicity is another promotional tool, but it is not the same as advertising. It is based on reality as t is neither sponsored nor it is under the control of any company or its representatives.

  4. #4
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    Advertising is when you pay for space or time to promote your product or service. You can do this in newspapers and magazines, on television, radio, and billboards, on the side of a bus, in a cinema, on the side of a building, etc the possibilities are just about endless.

    Publicity, on the other hand, is when you send out a media release, stage an event or do anything that attracts the attention of the media. The aim is to have the media attract attention to your business for you.

  5. #5
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    You can refer
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  6. #6
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    Difference between Advertising and Publicity:
    1. Advertising is paid form of ideas, goods and services while publicity is not paid by the sponsor.

    2. Advertising comes from an identified sponsor while publicity comes from a neutral and impartial source.

    3. Advertising is controllable by the organisation while publicity is not controllable because it comes from a neutral source.

    4. Advertising is less credible in comparison to publicity while publicity is more credible because it comes from an impartial source.

    5.Advertising is what you or your organisation says and promotes about you or your organisation but publicity is what others say for you or your organisation.

    6.In advertising same content is repeated by the sponsor while in publicity it is not generally possible.

    7. Advertising always carries a positive message about your organisation because it is the content you pay for but publicity can be positive or negative because it comes from an impartial source.

    8.In advertising you have full chance to show your creativity but in publicity creativity is limited because it comes from non paid source.

    9.Advertising is targeted to the particular audiences by the sponsor while in publicity it is not focused.

    10. Mos of the times in advertising social responsibility is ignored while in publicity special focus is given on social responsibility. )Combination of both advertising and publicity is necessary.

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