What is Anchor Text Diversity?
What is Anchor Text Diversity?
The Importance Of Anchor Text Diversity. Having a strong and diverse set of anchor text in your backlink profile is an essential component to modern SEO. Google has put a strong emphasis on the diversity of your of your profile and the quality of your backlinks.
Anchor Text Diversity is simple really. It is having a combination of anchors to the same page which do not all point to the same keywords.
Anchor Text Diversity is simple really. It is having a combination of anchors to the same page which do not all point to the same keywords.
Having a strong and diverse set of anchor text in your backlink profile is an essential component to modern SEO. Google has put a strong emphasis on the diversity of your of your profile and the quality of your backlinks. Anchor text diversity can come in many forms such as branded anchors (your website name), generic anchors (click here, this website, this infographic), author links (your name), exact match links (‘website audit’), partial matches (‘mobile website audit’) and naked URL’s. (http://yourdomain.com). Building backlinks with anchor text is one way you can help your website achieve higher rankings for non branded terms. Improving the rankings of keywords other than your brand name, will help to attract new audiences to your site while building your customer portfolio and increasing the bottom line of your business. Not everyone looking for your services know's your name, so growing your non-branding traffic helps on a local level too.*****Download our guide that covers all of the local search improvements you can make to help rank better for your key search terms in Chicago and surrounding areas.
Anchor Text Diversity is simple really. It is having a combination of anchors to the same page which do not all point to the same keywords.
You’ve probably heard of anchor text: the visible, clickable words used to link one page to another. It’s the visible part of a hyperlink. Hopefully, you’re using anchor text within internal and external links.
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Anchor text can have a major influence on rankings in the search engine results pages (SERPs). Search engines such as Google are able to see this text and the page or site it is linking to and will take it as an indicator of the relevance of the target. The better the relevance, the more positively search engines will view the anchor text, increasing the chances of your page and website ranking well.
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