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  1. #1

  2. #2
    Registered User
    Join Date
    Jun 2018
    Posts
    419
    SEO-Improving a website’s presence in organic search engine results.
    SEM -The uses of online advertising on search engine results pages to help visitors find your website. SEM often uses pay-per-click (PPC), a bidding model that charges advertisers only when someone clicks on their ad (also referred to as cost-per-click, or CPC).
    SMO-Social media optimization increases the visibility of your social media profiles, your social networking activity and your published content so that it is found by people searching for information and resources that relate to your content.

  3. #3
    Member
    Join Date
    Nov 2018
    Posts
    66
    Search engine optimization is the way toward influencing the online perceivability of a site or a website page in a web crawler's unpaid outcomes—frequently alluded to as "characteristic", "natural", or "earned" results.

  4. #4
    Junior Member
    Join Date
    Jan 2019
    Posts
    23
    Do you hear the terms SEO, SEM, and SMO and think, “huh?” Or maybe you think, “Yeah, I should probably get on board with that.”

    It’s not just for the mega giants in the online world. In fact, if you hope to be in business in the coming years, you can’t afford NOT to know what they are and how you can implement them for your business.

    Search engine optimization (SEO), search engine marketing (SEM) and social media optimization (SMO) aren’t concepts you have to be scared of. They aren’t something only the wealthy, well-established companies do, leaving small and medium businesses out of the loop.

    Online marketing is all about awareness and visibility. Your customers will find you in one of three ways:

    They already know your company and look specifically for you
    You’re recommended by another website or company, and they find you by following a link
    Your company is found through searching
    Where online marketing comes into play is to help you be found in the online world. If a person isn’t quite sure of what to look for, is performing general searches to get more information, that’s the place you want to be. You want to be the company that provides high-quality information, becomes a friend, and provides the proper resources when a prospect is ready to take the next step.

    So how do search engine optimization (SEO), search engine marketing (SEM) and social media optimization (SMO) come into play in all of this?
    Search Engine Optimization (SEO)
    SEO is a subset of SEM. SEO is the free traffic you receive from gaining access to ranking within the search engines. It refers to techniques a business can use to improve how their websites rank “naturally” or “organically” within the search engines.

    Done properly, SEO best practices can help your website naturally rank higher than other similar offerings. With SEO, you can’t buy your way into better organic rankings. These rankings are determined to a proprietary set of search engine algorithms established by the search engine companies themselves. If you do everything right, your website may show up higher in search results. If you misstep and do things the search engines don’t like, your results can cause lower search rankings or even get delisted from Google

    Search engine crawlers look to deliver the highest quality rankings possible and will look for things like:

    Descriptive page titles and URLs which incorporate keywords
    A website that is regularly updated and has highly relevant content such as articles and blog posts
    Inbound links from other websites that help showcase your site as credible and authoritative
    Mobile-friendly content
    The challenge with SEO is it is always an ever-changing environment. Search engines like Google change its algorithm for ranking websites all the time. It can require a lot of upkeep to ensure your website is always relevant and playing by the updated rules. This is why many smaller businesses prefer to leave this portion of their SEM strategy to the experts.

    Social Media Optimization (SMO)
    SMO is the next wave of online marketing and is the perfect marriage between SEO and social media. As a business trying to gain customers online today, you can’t do it without addressing the critical intersection of online visibility and customer interaction. That’s what SMO is designed to do.

    SMO is a technique designed to promote your product, service, or company through various social channels. It includes video sites like YouTube, networking sites like Facebook, Twitter, and LinkedIn, bookmarking sites like Stumbleupon and Reddit, and much more.

    SMO is designed to build the trust factor in the online world.

    With SEO, it means targeting traffic through search engines. That includes both on and off-page optimization techniques. With SMO, it is mostly on-page optimization. That includes creating content that is easily scalable and available to all social networks.

    In the SMO world, content is king. Content needs to be targeted based on proper research and include proper data throughout the page.

    Which is right for you?
    Now that we’ve defined each technique, which is right for you? Although SEM will get results fast, it is limited to the size of your budget. SEO and SMO are more long term solutions which, if done correctly, can continually bring in desired results. Most businesses select a variety of techniques within the online marketing umbrella to ensure full reach and a long-lasting impact. Search Engine Marketing (SEM)
    SEM is the marketing process of getting more visibility in the search engines. You can do this by getting more free traffic – SEO – or paid traffic – paid search advertising.

    With paid advertising, you are buying advertising space in the search engines. You pay money to come up under the various search terms associated with your products and services, within your business environment and your industry. You pay for results.

    The most well-known advertising for paid search advertising is Google Adwords. With Google Adwords, you can get your ads to appear in the Google search results and pay for clicks you receive while being there. This process is commonly referred to as pay-per-click or PPC advertising.

    SEM traffic is considered to be the most important source of Internet traffic because of how targeted and specific it is. When people have a question or a problem, they head to the search engines to find out the answer. So when a searcher clicks on a result and follows it to a specific web page, they are more likely to convert to a high-quality lead.

    The relevance of the displayed information and advertisement makes SEM traffic more valuable than any of the other sources.

  5. #5
    Registered User
    Join Date
    Jan 2013
    Posts
    746
    Search engine marketing (SEM) refers to the short text advertisements which generally appear at the top or down the right hand side of search engine results. These are often labelled as "sponsored Links" or "sponsored results". These advertisements are generally purchased from GoogleTM (the Google AdwordsTM product), or Yahoo! Search Marketing.

    Social media optimization is a great technique by which you can get more traffic and business for the website. If your website has huge traffic then you can earn by Google absence. Social media sites like Facebook, twitter or LinkedIn are getting very famous and popular now-a-days.

  6. #6
    Senior Member
    Join Date
    Nov 2018
    Posts
    118
    SEO :
    Seo is the process of optimizing the website to reach a better position in search engine. Seo focuses on rankings in organic search results. By Seo, business or a website can gain more popularity and visibility hence it improves the profits.

    SMM :
    Social Media Marketing is the use of social media platforms and websites to promote a product or service.

    SMO :
    Social Media Optimization or SMO is the technique of increasing a websites awareness with the use of social media communities.

  7. #7
    Senior Member
    Join Date
    Aug 2017
    Location
    Chennai India
    Posts
    291
    SEO: Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page(SERP).

    SEM: Paying for Search Engine to run ads and getting leads for our Website.

    SMO: Improve Website Social Media Traffic.(FB, Twitter, Google plus, LinkedIn).

    For your information:


    Prateektechnosoft is a Netsuite Partner and expertise in NetSuite ERP, CRM, Cloud CRM, PSA and other Netsuite Solutions. And also providing Netsuite services of implementation, integration, support & development services.

  8. #8
    Registered User
    Join Date
    Dec 2018
    Location
    51/1, Lalbagh Cross Road, Dhaka-1211
    Posts
    33
    SEO stands for Search Engine Optimization that is the process of influencing the online visibility of a web-page or a website in Search Engine unpaid results.

    SEM is short for Search Engine Marketing. SEM is a type of marketing that involves promotion of your website enhancing the availability in SERPs mainly through paid marketing.

    SMO refers to Social Media Optimization and it involves creating online contents and sharing them through social networks for SEO.

  9. #9

  10. #10
    Registered User
    Join Date
    Aug 2018
    Location
    Birmingham, AL 35203
    Posts
    47
    Hi

    SEO-Improving a site's presence in search engine success.
    SEM -The applications of internet advertisements on search engine results pages to help visitors find your website. SEM often uses payperclick (PPC), a bidding model that protects advertisers only when somebody clicks on their advertising (also referred to as cost-per-click, or CPC).
    SMO-Social networking optimisation increases the visibility of one's societal media profilesyour societal media task and your content so that it is utilized by people searching for resources and information that are relevant to your content.

  11. #11
    Senior Member
    Join Date
    Jan 2019
    Location
    Ghaziabad
    Posts
    109
    These all are the types of the Digital Marketing. The meaning of these three terms are
    SEO- Search Engine Optimization. It means to optimize the website for the search engines as well as users to rank web pages on the search engines.

    SEM- It stands for Search Engine Marketing. You can say it a paid version of SEO because in search engine marketing we run paid ad campaigns for generating traffic to the websites.

    SMO- SMO stands for Social Media Optimization. Social Media Optimization helps to generate traffic to the website and awareness about your product or business.

  12. #12

  13. #13
    Registered User
    Join Date
    Jan 2018
    Posts
    526
    SEO-Improving a website’s presence in organic search engine results.
    SEM -The uses of online advertising on search engine results pages to help visitors find your website. SEM often uses pay-per-click (PPC), a bidding model that charges advertisers only when someone clicks on their ad (also referred to as cost-per-click, or CPC).
    SMO-Social media optimization increases the visibility of your social media profiles, your social networking activity and your published content so that it is found by people searching for information and resources that relate to your content.

  14. #14

  15. #15
    Search Engine Optimization (SEO) SEO is a subset of SEM. SEO is the free traffic you receive from gaining access to ranking within the search engines. It refers to techniques a business can use to improve how their websites rank “naturally” or “organically” within the search engines.

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