SEO - Search engine optimisation is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. It’s vital your website is easily found on Google when searched by prospective customers.
SEM - Search Engine Marketing is a powerful advertising Your Partner in Optimising the Value of Mobile Networks is a technique of diverting more traffic towards the website by increasing the rank of the website on popular search engines like Google, Bing, Yahoo etc. Search Engine Marketing (SEM) is also called as Search Marketing. It can be done by two ways; by getting traffic to the website with the help of SEO and by getting traffic with the help of paid advertising (SEA).
SMO - Social media optimization is the process of increasing the awareness of a product, brand or event by using a number of social media outlets and communities to generate viral publicity.
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