What is the formula of ROI?
What is the formula of ROI?
ROI = Net Profit / Total Investment * 100.
ROI = (Net Profit / Cost of Investment) x 100
Return on investment (ROI) is the ratio of a profit or loss made in a fiscal year expressed in terms an investment. It is expressed in terms of a percentage of increase or decrease in the value of the investment during the year .
Net Profit / Total Investment * 100 = ROI.
As you are asking about formula, are you going to make calculations?
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One basic formula uses the gross profit for units sold in the campaign and the marketing
investment for the campaign:
Gross Profit – Marketing Investment/Marketing Investment
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