What is Ad Trafficking?

[tony_S]

What is Ad Trafficking?

[Austinmiller]

It is the process of supplying campaign creative material.

[dennis123]

Ad trafficking is a sales and marketing strategy that involves selling advertising services to businesses and other types of clients. With Internet ad trafficking, the process normally involves the creation and strategic placement of banner ads and similar tools on specific web sites.

[traveloweb]

Advertising trafficking refers to the process of technically setting up an ad campaign. The ad trafficking is produced by an ad trafficker on the ad server and can be done after getting IO and creatives.

[nikki shah]

The overall job function of an online ad trafficker is to coordinate, monitor, and manage all the material and involved with online advertising.

[vinowiz]

Ad trafficking is a process of setting up an ad campaign from a technical aspect. Which means Setting up the campaign, tracking links, the creatives etc. It is usually performed using an ad server or an advertising platform. For example, Ad Trafficking is used in DFA/DFP.