Access to the social world and it's inherent value - aka the cool factor. You never know who is using Facebook. Consider the following scenario: a potential prospect might be doing research on your brand or organization and use Facebook to see if you can have a presence there. If they see that you have a Facebook profile and your brand to see a number of positive terms. This in turn effects the size of your area and finally why the prospect of selecting a vendor as being one of many factors can make the decision. The notion that Facebook's "" and the fact that Facebook can help you influence your perception of your brand you are using. Having said that, there may be those who are still anti-in Facebook, it also can affect brand perception. The fact that Facebook continues to gain popularity and it is not going away anytime soon is.
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