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  1. #1
    Junior Member
    Join Date
    Apr 2010
    Posts
    3

    Some Comparisons and Similarities of SEO and SMO

    Link Building:
    SEO – Inbound links are a large determining factor in rankings.
    SMO – Links are a result of success, which means that SEO benefits from good SMO.

    On Page Elements:
    SEO – Title tags, headers, image title, bold text and use of keywords are all influential on search engine rankings.
    SMO – Coding and tags are not so important, while visual attention grabbers make a bigger impact.

    Titles:
    SEO – The title tag of a page tells the search engines what a page is about and carries a lot of weight in the rankings.
    SMO – Titles and headlines are extremely important for grabbing attention and getting users to click-through.

    Content Must be Easily Readable…
    SEO – By search engine spiders.
    SMO – By human readers.

    Content:
    SEO – Quality content is important in order to rank well.
    SMO – Quality content is important in order to hold the readers’ attention and win their approval.

    Content Plus:
    SEO – Content alone will not produce high rankings. The structure of the site must also be sound.
    SMO – While quality content is essential, visual presentation can also make a big difference.

    Analysis:
    SEO – Analysis is necessary in order to know which changes have made an impact (positive or negative) on the site’s rankings.
    SMO – Analysis is necessary to know what types of content draws interest.

    Predictability / the Benefit of Experience:
    SEO – Experts are able to reproduce success with new sites (although it’s not as easy as it sounds), as the same elements can be applied.
    SMO – Those who know the social media audience can recreate success by publishing posts and headlines specifically for this purpose.

    Success Breeds More Success:
    SEO – Trusted domains will have a positive effect on all pages, including new pages.
    SMO – Power profiles on sites like Digg can keep traffic flowing with new submissions.

  2. #2
    Junior Member
    Join Date
    Apr 2010
    Posts
    11
    Hi Guys,

    Thanks a lot for this thread.

    Mark.

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