An SMS gateway is a web site that allow users to send SMS messages from a web browser to people within the cell served by that gateway. An SMS gateway can also serve as an international gateway for users with roaming capability, allowing SMS communication away from the home network.
SMS gateways solve a common telecommunications problem, that of different wireless telephony providers using different or proprietary communication protocols. The gateway acts as a relay, translating one protocol into another. Wireless network operators use SMS gateways to connect SMS centers (SMSCs). An SMSC is the portion of a wireless network that handles SMS operations, such as routing, forwarding and storing incoming text messages on their way to desired endpoints.
A SMS gateway provider facilitates the SMS traffic between subscribers, acting as the server or network hub for the individual messages, much like a service provider for internet or websites. The SMS Gateway provides the path so that the SMS messages can be sent directly to and from recipients, avoiding delays and message loss, through optimized routing, and is frequently used corporately for communications.
Along with many commercial software products, open source SMS gateway software can be downloaded online.
How Companies Can Increase Sales and Customer Loyalty Using SMS?:
It is easy to reach your customer base by sending bulk SMS reminders or confirmations using your computer, and the SMS can be sent to the recipients in the network. It's an easy way to stay in touch and keep your customers informed of sales, discounts and special promotions.
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