Link exchange is a tool used in direct marketing. It raises PageRank making your websites positioned higher on the search results of Google and also Link Exchange Benefits gain you link from almost identical sites and identifies sites linked to your rival sites.
Link Exchange Benefits include its cost-effectiveness, efficiency and the added advantage of avoiding the burden of advertising expenses. Both outward, as well as inward links must be from pertinent websites of quality. Creating and sustaining your own links page is part of Link exchange benefits. Besides, it is possible to introduce the existing links page and confirm that partner websites continue to retain their link with your site.
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